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Fan Yu: Clothing Enterprises Enter The Peak Season Of Production &Nbsp, Sales Link Is Cold.

2011/6/17 16:32:00 84

In the middle of the year, many industries entered the off-season.

Especially for

Garment industry

For example, it is even more difficult to buy, because summer clothes should be bought, and it is too early to buy autumn winter clothes.

But according to the reporter, although the current market sales in the off-season, but many garment enterprises production workshop is in full swing, ready for the next season's clothing sales.

Recently, reporters at some clothing processing points in South Village, workers are stepping up production and processing.

clothing

And they are busy producing autumn and winter clothes.

Mr. Luo, director of the clothing processing point, told reporters that the peak season of clothing production is not so obvious.

Moreover, besides the products of independent brands, there are so many garment enterprises looking for them to do OEM processing, so they are busy now.

It is reported that when the clothing enterprises in Panyu just started, they all thought that the seasonal clothing needed to be produced before the season, and the result often lagged behind people, so they could not take the lead in the market.

But now I have experience, and I have started early. Autumn and winter clothing should be put in summer production, while spring and summer clothing should be put in autumn and winter.

Compared with the rapid recovery of garment production, the sales link has entered the weakest season of the year, and even the head of garment enterprises called it "green."

However, the garment enterprises are not waiting to be killed, but they are attracting the public through some good promotional activities.

Reporters in the city bridge easy to see business street, at present, many brands are discounted sales promotion, handling the summer inventory, but it may be hot weather, less people shopping, so many specialized shop customers are few.

Dagang's sportswear

brand

The store manager told reporters that the sales terminals are handling inventory at the moment, and their current activities are to buy one gift one, that is, to buy seasonal clothing for seasonal clothing, and to complete 200 yuan by 50 yuan.

At the same time, it will also send gifts, such as belts, neckties, wallets, and so on to different customers.

"Summer clothes should be bought as early as May, and autumn winter clothes are still buying early, so summer wear sales are now quite obvious."

The manager said that they had launched various promotional activities in the past Dragon Boat Festival, and the next father's day also launched a new round of promotional activities.