Join The Underwear Brand And Pay Attention To "Three Choices And Six Look".

Three election

1. choose the trend.

At present, consumers try and accept new things more and more. Therefore, agents must stand at the forefront of the trend and choose to guide consumption with keen eyes.

Generally speaking, the introduction of new brands indicates the coming of this trend.

Perhaps the brand of this product has no influence, or even a newly established small business, but as long as the product has a good development prospect, investors must seize this opportunity.

Once the product is successful, it will become the first brand in the category, and you will become the leader of the brand.

2. election

3. choose the difference.

Brand differentiation is a new way of success in category competition, which includes many aspects such as clothing quality, style, price and display.

Six look

1. look at profit margins.

Usually there are two purposes for joining the new brand: first, whether the profit rate is high enough to improve the whole.

2. look at product strength.

When choosing brand, we must pay attention to product strength so as to bring certain benefits.

The agent must listen to the opinions of most people.

3. look at market performance.

The agents can understand the market performance of the new brands with low popularity through two aspects: first, understand the mature markets in the field far from the market.

We can ask the salesperson to provide the telephone numbers of several customers, understand the situation of the field market after a period of time (more than three months or more), and understand the stability of the market performance by telephone. Two, the general custom of the surrounding market, the consumption habits and the consumption level are close to the local market, so we can go to the surrounding developed market to understand the situation.

4. look at the strength of manufacturers.

Before joining, it is better to inspect manufacturers to understand the strength of manufacturers, product inventory, production status, delivery vehicles, and understand the operation situation of enterprises through the mental outlook of factory staff.

5. look at the factory's thinking.

By talking with factory salesmen to understand the action plan of the relevant market and analyzing whether the operation idea is in line with the market, it is a strong pragmatic behavior or a mere paper talk; whether the market is a benign long-term investment behavior or a predatory short-term behavior.

6., see factory support.

Through distributors to understand the market input situation of manufacturers, to analyze the development prospects of the enterprise, product and brand.