Wenzhou Shoe Companies Visited BELLE With Strong Feelings.

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Jin Zhexin, chairman and CEO of RTHK group, rarely used these two words to describe his new Belle shoes (Shenzhen) Co. Ltd. on the evening of April 25th, at the BELLE learning and sharing conference held at Century Plaza Hotel in the evening of P.

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< p > Japan group is the first Wenzhou shoe manufacturer to be allowed to visit BELLE in all directions so far.

BELLE, a Hong Kong funded company, adopts a business operation mode that is in line with international standards.

At the same time, Zhao Xiaolong, an Ordos dealer who sells BELLE shoes and AOKANG shoes, has regrets that BELLE has been selling BELLE for more than ten years. It is unnecessary to say that Deng Yao, the chairman of the international board of directors of BELLE, is not seen by her chief executive, Sheng Bai Jiao.

When ordering orders from BELLE, you take the 15 yuan lunch voucher you have to eat in the mess hall, and no one greets you.

This is still a human touch of AOKANG. Whenever you order from AOKANG, you can meet and talk with AOKANG chairman Wang Zhentao, or say hello.

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< p >, therefore, Japan and Thailand were allowed to visit the "a href=" //www.sjfzxm.com/news/index_c.asp "BELLE" /a, which was particularly concerned by the footwear industry in Wenzhou.

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< p > 260 acres of factory area there is no employee wandering around the staff even to the bathroom, will be placed on the location of the missing post card < /p >.

At 2:30 p.m. on April 25th (P), the reporter arrived at the new a href= "//www.sjfzxm.com/news/index_c.asp" > BELLE shoes "Shenzhen" (Shenzhen) Co., Ltd., located in the Pearl River Delta learning and research group, along with the Japanese Thai Group's "learning from each other to enter the Pearl River Delta" study group. 16 executives arrived at Longhua's new Pearl River Delta.

The factory area is one of BELLE International's 7 manufacturing bases in the mainland.

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< p > in the 3 hours of the day's inspection, BELLE's management level of employees has made Jin Zhe, vice-chairman of the Japanese Thai group, be amazed: "260 acres of factory area, more than 13000 employees are in it, but there are no employees in the factory area during work hours. Unlike the factories in Wenzhou shoe factories, the children of management staff are running around, and employees are swaying."

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< p > Jin Zhemin noticed that even in the BELLE production workshop, even if the employees had nothing to do for the time being, they were sitting in their posts. Unlike the shoe factories in Wenzhou, when the production of the workshop was not busy, the employees walked around and swam around the East. "BELLE employees even connect to the bathroom, so they will put the" missing post "position in order for the management to know.

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< p > new employees first learn corporate culture, technical workers, and then carry out professional training < /p >

Gao Shanfang, manager of quality management department of new Belle footwear (Shenzhen) Co., Ltd., said that BELLE's new employees should receive training in corporate culture and corporate philosophy, "said P.

If it is a technical worker, he will also receive professional training at the company training center. "If a simple post is taught by the teacher in the workshop,"

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< p > Jin Zhexin recognizes this: "after Wenzhou shoe companies recruit technical workers, they usually do not carry out professional training directly in the workshop, which is actually a great loss. If employees do not even agree with the idea of enterprise, how can they work well?" < /p >

< p > 260 processes to produce a pair of shoes. At present, Wenzhou shoes enterprises are generally more than 100 times < /p >.

Gao Shanfang, manager of the quality management department of the new Belle shoes industry (Shenzhen) Limited, and Hong Wei, manager of the enterprise development department, said that in order to make the shoes well, the bottom and bottom of BELLE shoes are all produced by the company itself, unlike other shoe companies, which are purchased from the sole factory. "This shoe fit with the shoe upper is more precise and the shoes are more comfortable."

So BELLE made a pair of shoes and divided them into 260 processes.

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Jin Zhihua, vice president of sun Tai Group, who has made shoes for nearly twenty years, sighs that BELLE has 260 processes. Although there are only 2 employees in some processes, there are detailed process instructions in every process, and the level of standardized production is quite high. P

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< p > reporters learned from many sources that the production process of a pair of shoes by the shoe manufacturers in Wenzhou is generally more than 100.

Even in the shoe industry of Wenzhou, the first "provincial fine management demonstration enterprise" Zhejiang AI man Lian shoes company has less than 200 processes.

Zheng Xiaoan, assistant general manager of AI man Lian production, said yesterday that although Wenzhou shoe enterprises can also subdivide the process to about 260, after subdivision, management can not keep up.

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< p > "BELLE shoe legend" BELLE < > >

< p > BELLE's development in mainland China is actually "younger" than many Wenzhou shoe companies.

The "BELLE" brand was registered in Southeast Asia in 1979. The first factory registered in mainland China was 1991. In March 8, 1992, BELLE shoes were put into operation in Shenzhen.

Most of Wenzhou shoe companies such as Kangnai, AOKANG, Japan, Tai Yi, Australia, and jlda started in the mid and late 80s of last century.

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The information disclosed by BELLE international revealed that last year its sales revenue was 32 billion 859 million yuan, its profit was 5 billion 402 million 900 thousand yuan, and its market value was 113 billion yuan. P

BELLE chief executive Sheng Bai Jiao believes that when an enterprise has a mature brand, it can choose manufacturers at will, so long as the quality meets the requirements, without too much investment in fixed assets, it will be profitable.

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As of December 31, 2012, BELLE has 17712 self retailing stores in mainland China, and 148 self retailing stores in Hong Kong and Macao.

Last year, 6 of the top ten women's shoes in the Chinese market were BELLE group: Belle BELLE (first), Teenmix < a href= "//www.sjfzxm.com/news/index_h.asp" > Teenmix < /a > (second), Tata he (third), Staccato Staccato (sixth), Senda sum shoes (seventh), BASTO booth (ninth).

Among them, BELLE brand occupies the first place in Chinese women's shoes sales for 17 consecutive years.

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There are 30 international footwear brands, P, BELLE, including Bata, ELLE, BCBG, Geox and Merrell.

BELLE is also one of the largest sporting goods retailers in China. Its brands include Nike, Adidas, Li Ning, Kappa, Levi s and so on.

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