International Famous Brand Muji Is Located In Jianghan Road Central Department Store.

< p > the spray water from the aromatherapy machine, the wall mounted CD player is playing the melodious music, the six corners ballpoint pen and the full right angle stockings are lying on the booth quietly.

A variety of items are placed in a shop.

If you are fashionable or shopping, you must know that this shop is a Japanese brand -- Muji.

Recently, the famous international brand Muji has been located in Jianghan Road central department store, and has become the third Wuhan branch of Wuhan International Plaza store and Wanda Han Street store.

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Like P, the Muji center department store has many categories including "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ", household goods, furniture, skin care products, travel articles, stationery and so on. It is small to notebooks, mirrors, large to a target=" _blank "href=" _blank "> clothes, and bedding.

As the latest image shop of Muji, Zhongshan department stores use environmentally-friendly materials in decorating and selecting materials, and emphasize texture in decoration display.

"We did not put the shelves at the entrance of the store, but we put up a booth, the items on it were the items that best reflected the core idea of Muji.

This place is very important. Customers can see it as soon as we enter the door. We just hope that we can better convey to our customers the idea of label free, value free and unadorned, "explains Ms. Wang Wenxin, general manager of Muji China." for example, the six corners round pen, the six corner is designed to put on the table without rolling, and the length is about 80% of ordinary ball point pen. This is more economical and environmentally friendly.

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< p > the entry of Muji is not only the location of central department store, but also the natural Moore city in Jianghan Road business circle. It is a reflection of the "tidal culture" created by the central department store.

In September 2011, when the old department store of 74 years old was redecorated, the area expanded from 20 thousand square meters to 30 thousand square meters, and the business floor was also increased from the 6 floor to the 8 floor now.

Under the main idea of "Chao culture", the original 244 brands were all "cut down" and reintroduced 115 Euramerican, Japanese and Korean tide cards, ZARA, I.T, toilets, and Hongkong Design Gallery, and so on. The HOLA trendy and Lok represented the tide home, mix and match trend restaurant, revealing the determination of central department store pformation.

MUJI is committed to promoting simple, natural and rich life philosophy. It provides consumers with simple, natural, basic, quality and reasonably priced life related products. It does not waste material production and pays attention to environmental protection problems. It aims to continuously provide consumers with a sense of life and rich product choices for their vocation.

Such a proposal coincides with the idea of central department stores.

"I think Muji's arrival is not just an international brand's entry, but also a life theory of environmental health and quality.

MUJI products are the original colors of raw materials, and this return to innocence and the concept of environmental health are also pursued by fashion trends.

Like MUJI products, we need to understand the needs of the tide people and cater for the brand of the market brand, which is the best partner for us to take the "tide brand" route.

Said Cheng Jun, the chairman of the central department store.

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< p > at the opening site, Ms. Wang Wenxin also revealed that at the end of this year, Muji food series is expected to meet with consumers in Wuhan for the first time through the department store.

In addition, in 2013, Muji plans to open 35 new stores in mainland China, increasing the number of existing stores to 100, so that Chinese consumers can understand Muji better from all angles.

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