Shishi Casual Pants Industry Adds Four Provincial Brand Products.

In 2008, Fujian's famous brand products were released. 511 products were awarded the provincial brand products in the whole province. Shishi has the list of famous casual pants products including romantic childe, old town, mington and Oriental camel. This is another great achievement of Shishi casual trousers Association since its establishment. A year ago, after the establishment of the Shishi casual pants guild, the brand strategy was immediately implemented. The relevant government departments and the Municipal General Chamber of Commerce conducted corresponding guidance, and the relevant industry economic organizations gave positive assistance. The members of the trousers industry association compete for technological transformation, staff training, quality internal control and other activities to enhance brand connotation. At this point, the popularity of Shishi casual pants in the whole industry has been over 85%%, and the popularity of some casual pants business computers has reached 100%%, and computer CAD has been widely popularized and applied. At the same time, the guild unified organization has launched an active attack in the domestic and foreign markets. It has been running east to Shanghai, South Guangzhou, West Chongqing and Changshu into the Changshu. The market share of the domestic high-end market has increased rapidly. The Shishi lion casual pants industry is famous in the whole country, with few famous brands and a short leg in its famous brand strategy. With the continuous emergence of new garment industry bases in the country, Shishi casual pants industry has encountered strong challenges, and the total market share of the whole country has dropped sharply. Its market share has already slipped to about 50%%. Due to the rapid rise in employment costs of stone lions, the phenomenon of "labor shortage" can not be completely alleviated, and it is in a downward trend in the battle of labor costs. Withdrawal from the low-end market is a wise choice. The implementation of brand strategy can make the Shishi casual trousers industry continue to maintain its dominant position in industry. At present, Shishi casual pants occupy more than 70%% in the national mid-range casual pants Market, so that the "overlord" status of Shishi casual pants in the mid-range market above can not be shaken. In the face of increasingly complex and changeable economic situation, the Shishi casual pants guild has planned to launch a batch of mature casual pants annually to declare Fujian brand products and increase the proportion of brand-name products in member enterprises every year. The association will also commend member enterprises that have achieved results in implementing the brand strategy, in order to continue to encourage more casual pants and famous brand products in Shishi, so as to consolidate the leading position of Shishi leisure pants industry in the whole country and make new contributions to the industrial economy of Shishi. Yang Jing: editor in charge