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Transformation And Upgrading Of Textile Industry In Shengze

2016/3/13 15:44:00 35

ShengzeTextile IndustryPformation

China's Eastern Silk Market is ready to launch.

Xia Lingmin, vice president of China Textile Industry Federation, Liang Yibo, Secretary of Wujiang District Committee, deputy secretary of District Committee, and district governor Shen Guofang attended the ceremony.

In order to celebrate the 30th anniversary establishment of China's Eastern Silk Market and encourage textile workers to participate in textile e-commerce, it is appropriate to invest 1000 yuan in the public welfare fund for 1000 yuan to create two generations.

At the same time, a 5 million yuan prize is awarded for "textile little Ma Yun".

It is called "China silk capital".

Shengze town

As a traditional industry and advantageous industry of Shengze Town, textile industry has made rapid progress in recent years.

At present, there are more than 2500 textile enterprises, more than 6000 business companies and 130 thousand looms in Shengze Town, with an annual output exceeding 13 billion meters.

The textile cluster with Shengze as its core has an annual output of over 25 billion meters, accounting for nearly 60% of the world's output of 42 billion meters.

At the same time, Shengze textile equipment is the world leader in producing world-class fabrics and represents the trend and quality of Chinese fabrics.

Shaoxing Keqiao market 70% fabrics, Guangdong Zhongda market 30% fabrics from Shengze.

With the advent of the Internet plus era, the new economy has brought new challenges and opportunities to Shengze's textile industry.

Under the new situation, the traditional marketing mode of Shengze's textile industry is facing certain challenges. How to realize the deep integration of the textile product marketing line and open up the network sales channel has become the key force to further promote the good development of Shengze's textile industry.

Appropriate network, O2O e-commerce platform, should be born in the Internet age - her appearance is a new start for Shengze's Eastern Silk Market.

Sheng Zeni gathered all textile production enterprises through the Yi Bu network business platform, forming a huge force to integrate the textile production chain in Shengze and Shengze surrounding areas, forming an effective division of labor, reducing costs and increasing profit margins for textile production suppliers and buyers.

China's Eastern Silk Market public service platform -- Yi cloth net, based on the advantages of Shengze textile regional production and fully integrating the resources of the industry, will provide the textile suppliers with a global three-dimensional product line promotion and a 20 thousand square meter exhibition hall under the line, and recommend the member enterprises to participate in the exhibitions at home and abroad. At the same time, it will provide one-stop service for textile purchasers to achieve "quick, excellent and provincial" purchase.

Since its commissioning, more than 300 textile companies have become members.

Moreover, it also actively organized member enterprises to take part in the Textile Expo at home and abroad, and step by step towards the long-term goal of creating "China's Oriental silk market online".

  

Appropriate network

Pay attention to the seamless connection between online and offline.

In December last year, Yi pan network organized its member enterprises to participate in the Shenzhen Textile Expo, exhibiting more than 200 kinds of fabric products.

In March and April this year, it also organized members to participate in the Textile Expo held in Shanghai and Indonesia.

In addition, the appropriate network is also linked to the Pearl River textile city of Guangzhou and the online trading platform of "spider spinning fabric +".

Alliance cooperation

It has realized the joint promotion of websites under the online marketing of Guangzhou Zhongda market, laying a good foundation for the strategic layout of the whole country.

At present, it has completed the A round of financing, and Lenovo has invested 10 million yuan to invest in the stock market. In the B round of financing, some funds and venture capital agencies are also optimistic about the appropriate network.

In order to celebrate the 30th anniversary establishment of China's Eastern Silk Market and encourage textile workers to participate in textile e-commerce, it is appropriate to invest 1000 yuan in the public welfare fund for 1000 yuan to create two generations.

At the same time, a 5 million yuan prize is awarded for "textile little Ma Yun".

Yi cloth network and well-known universities and colleges in cooperation, through the "go out, please come in" way, invested 10 million yuan to train 1000 young textile people.

The conditions for the election of "textile Xiao Ma Yun" are 80 and 90 of the textile industry practitioners, who require no criminal record and no bad credit reporting.

The election of "textile little Ma Yun" requires four stages: registration, popularity vote, trade match and road show.

The top 1000 players who participated in the popular vote were entitled to the "1000 training program".

According to the comprehensive score, the highest scorer is the spokesman for the web site, "textile Xiao Ma Yun", and shares with other participants in the venture capital fund of 5 million yuan.

An individual can earn 1 million yuan in cash and 800 thousand yuan in B, plus 200 thousand yuan in a one-year course.

The website of Yi Bu online was released. At the same time, the Suzhou electronic commerce demonstration base, Sheng Feng Hui Electronic Commerce City, was unveiled. The textile School of Donghua University and the strategic cooperation of Yi cloth network established the Shengze textile business training base.


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