How Does "One Underwear" Achieve 3 Billion Yuan?

A county famous for its poverty, but because of the luxuriant turn of the underwear industry, the underwear it produces is not worth the rest of the rest of China. It is Guanyun County, China's largest production area of sexy underwear.

Enterprise inspection, covering a large number of enterprise data. Recently, the large data collected by the company analyzed the industry of Guanyun. At present, there are as many as 2164 enterprises engaged in clothing production and marketing in Guanyun, including a large number of lingerie underwear manufacturers and sales outlets of more than more than 600, with registered capital of more than 10 million yuan, and there are more than 20 large garment factories.

Big data show that those clothes "big factory" do not look aside, as of the end of last year, Guanyun's local individual industrial and commercial households up to 59796, with a registration rate of 77.74%, ranking first in the whole city of Lianyungang. From the data analysis, Guanyun's high level of individual business registration rate is behind the rise of the wholesale and retail industry. In the third industry of the whole county, the wholesale and retail trade has contracted more than half of Guanyun's commercial surface with a 63.15% share. This proportion is also ranked first in Lianyungang, while the sexy underwear industry is the core of the whole format.

On the street side of Guanyun, family workshop foundries can be seen almost everywhere. Under the leadership of many small employers, they can earn 6000 yuan to 8000 yuan per month. The transformation of Guanyun can start from a young town. In 2006, Lei Congrui, who was still in the first year of high school, opened his own online store and sold everything. He chose the best selling lingerie underwear when he strictly controlled and sold only one product. Facts have proved that Lei Cong Rui has not gone wrong. Through his own research and development, he has created many "explosions" for the online shop. Without a proofing master, he designs, tries and improves himself.

A single volume of blowout growth has led Lei Cong to sell from the shop to the mall. As early as 2017, "double 11", Guanyun's online sales of sexy underwear has exceeded 150 million yuan. Lei Congrui also became the envy of the "annual income of tens of millions of post-90". In Lei Cong Rui's view, sexy underwear is no different from other clothes. It is also a beautiful dress. As long as people wear pleasure, it is good. This industry is also a healthy industry.

The lingerie has no other meaning in the eyes of the locals, it represents the income. Each piece can earn 1-3 yuan for manual labor and can be done hundreds of times a day if the speed of hand is fast. Many women in Guanyun first followed Lei Congrui's "private life". Subsequently, more and more Guanyun people have tasted the "sweetness" of getting rich in sexy underwear. They have transformed from female workers to bosses, and have opened factories and storefronts.

If we take a look at the time axis, the explosive force of Guanyun's local wholesale and retail industry can be described as "amazing". Local statistics show that the annual sales volume of Guanyun's lingerie lingerie has already exceeded 3 billion yuan, with more than 35 enterprises with annual sales of 50 million yuan to 100 million yuan. The Lei Congrui family has opened 10 factories in Guanyun, with 30 generations of factories, with an annual output value of more than 200 million yuan.

The "exploding money" that brought wealth to Guanyun has also been registered as intellectual property by Guanyun people. It is becoming the pride of Guanyun. According to the comparative analysis of the registration data of Lianyungang Guanyun intellectual property rights, the design occupies half of the total area, reaching 46.17%. This is also a step to illustrate the local investment in garment design and the vigorous development of the industry. Big tycoons like Lei Congrui have been fighting overseas markets in recent years, and more than 80% of their products are exported abroad, all over the world.

Behind the record high sales, this market is becoming more and more popular. According to the China fast food market report released by Qingshan capital, the growth rate of China's sex products market has exceeded 30%, the market is more dispersed, and the scale of the future will expand significantly. A more massive market will go out of "imprisonment" with the impact of culture and the opening of Chinese demand.

With the construction of the local e-commerce industry chain, the development of logistics, warehousing and other industries has been spawned. At the same time, a large number of people and capital flows have led to local accommodation and catering services. In Guanyun, where income per capita is different from before, market demand is improving step by step. Service industry, leasing, and sports industry are all improving with the improvement of business environment and living standard.

Guanyun's sexy underwear industry has also been strongly supported and supported by the local government. At present, the Guanyun county government is making full efforts to build "Guanyun Yi Xi Town" with the theme of "sexy clothes". This characteristic town is also listed as the first batch of Lianyungang city's list of nurturing towns with industrial characteristics. A building that looks like a woman's underwear and looks like a white butterfly will become the future landmark of a small town and even Guanyun. In order to provide a better environment for the development of this pillar industry, Guanyun East Wang Ji Town has also planned more than 60 acres of land to start construction and construction of "sexy underwear Industrial Park". Lei Cong Rui is one of the first enterprises to confirm its entry.