HOZ Backstreet Leisure "Backstreet Fashion Whirlwind"

HOZ, a personalized fashion leisure brand from the United States founded in 1943, originally designed and produced sailing professional sports shoes and related products.

With the revival of the European and American economy in 50s, the American film began to develop towards industrialization. HOZ began to devote itself to the research and development in the field of dress, because its personalized design was favored by many Hollywood stars. In the classic movie "no reason for rebellion", James Dean was dressed in HOZ's red coat, the warm red background of Dean, the melancholy eyes, the perfect interpretation of the double characteristics of ice and fire on Dean. At that time, many young fans were crazy chasing, and the youth idol faction started from then on, HOZ joined the fast track of the movie industry, and became the leader of fashion movement in the fashion district.

In the early 90s, Howard Zathz, the founder of the brand, sponsored a young band in Florida because of her daughter. This is the Backstreetboys after the world. For a while, the Backstreet boys wore the cool HOZ clothes to become the template for young people all over the world to follow suit.

In 2005, HOZ joined the Back streetboys formally into the Chinese market, causing a strong sensation in the market, and set off a "Backstreet fashion whirlwind" in the whole country.

1943: HOZ was founded in Florida, USA, initially producing sailing equipment.

1950: American film entered its glorious era. The innovative design of HOZ in the field of dress was favored by many Hollywood stars. With their powerful influence, HOZ quickly swept the whole country.

1980: HOZ launched a series of sportswear and clothing, creating a new field of "fashion movement".

1982: HOZ set up its European headquarters in Paris to expand its European market.

1990: HOZ's back street movement swept across the European Metropolis, and established HOZ Europe Branch in 10 countries including Germany, Italy, Norway and Britain.

In 1991, under the background of HOZ global expansion, the brand founder Howard Zathz had a unique eye for sponsoring the unknown Backstreet boys at that time.

After that, with the rapid spread of Backstreet boys all over the world.

For a while, wearing HOZ's personalized clothing became a sign that young people flaunt themselves.

2004: HOZ officially entered the Chinese mainland market.

Set up the HOZ headquarters of the US fashion international organization, and will like to play the beautiful and cool fashion people as the target consumer groups.

2005: exclusive sponsorship of the Backstreet Boys China concert and the first HOZ fashion show in China.

2006: enter the Chinese market 1st anniversary, and invite back street boys to come to China to become the designated clothing sponsor of the A1 World Cup formula A1GP Grand Prix.