Guangdong Garment Enterprises Go To Fujian To Learn From It.

Recently, with the support and assistance of the China Apparel Association, the Guangdong apparel and Apparel Association and the Guangdong garment designers association organized a study group consisting of nearly 80 entrepreneurs from the upper and lower reaches of the Guangdong apparel industry chain. They went to Fujian Jinjiang and Shishi for a 3 day "trip to the classics".

The event was highly valued and warmly received by the Fujian apparel and apparel industry association, Quanzhou textile and clothing association and Guangzhou Zhongda Minnan chamber of Commerce.

The delegation visited Quanzhou six source printing and dyeing weaving Co., Ltd., Fujian red sun weaving industry Co., Ltd., Fujian Naki Limited by Share Ltd, Fujian Jinjiang Lian Jie textile dyeing and printing industry Co., Ltd., CABBEEN apparel development Co., Ltd., China strong (China) Limited, Li Lang (China) Co., Ltd., nine Mu Wang (China) Co., Ltd., seven wolves industrial Limited by Share Ltd and other representative enterprises in Fujian.

Up to now, Guangdong, as a major clothing Province, has missed many opportunities. Especially under the influence of macro factors such as "double pfer" strategy and severe export situation, the Guangdong provincial government has forced Guangdong garment industry to think about the future development.

In the early twenty-first Century, Fujian enterprises seized the opportunity that the government strongly advocated enterprises to take the road of brand development, pformed from processing to brand, and realized the first great development by using the chain operation mode.

In 2004, the seven wolves listed successfully and entered the capital market first. Jin Bao, nine Mu Wang and Li Lang are also making the final preparations for entering the capital market.

Now, the chain stores have covered more than 100 cities in Fujian, Guangdong, Beijing, Hunan, Zhejiang, Shanghai, Jiangsu, Jiangxi and Anhui, with only a few hundred outlets.

In the region, many Guangdong entrepreneurs expressed strong interest in the development model and concept of SPA, which was mentioned by Ding Hui, chairman of the group. They raised their own queries and opinions in the exchange process and made in-depth exchanges with Ding Hui.

"The odd mode has made me have a completely new understanding of the fashion development mode, which can be said to be a new way of development for the garment industry."

A Guangdong entrepreneur said.

In CABBEEN, the delegation visited the office reception area, the staff rest area and the board making room, and through watching the short film of CABBEEN's development process, we have a deeper understanding of CABBEEN's insistence on the unique road of original brand.

Mr. Hong Zhaoming, the chairman of the company, introduced the way of success.

Among them, the "three thoughts" - a person can do a good job in a lifetime; unites all the people around him, trusts all the people around him; stresses credibility, responsibility and virtuous talents.

"Six hearts" - ambition, concentration, confidence, diligence, conscience and love.

The way of management has inspired the representatives of entrepreneurs in Guangdong.

In Guangdong, Hu Chengchu, deputy general manager, introduced the growth course of Li Lang to the delegation of Guangdong, the management mode of the brand, and how to successfully promote the brand image in the early days of the brand establishment.

In a nine year herd, a Guangdong entrepreneur sent a feeling of "not to see but not to know heaven and earth thick".

Many entrepreneurs were shocked when they heard that a worker said they could reach 900 pieces of trousers through her process every day.

Chen Jiaya, deputy general manager, introduced the current marketing situation to Guangdong entrepreneurs, and many Guangdong entrepreneurs were very interested in the successful experience of the gradual pformation from nine to straight, and put forward their own views and questions.

In the seven wolves, the inspection team from computer embroidery to suit production line, jacket production line, trousers production line, shirt production line to the store image exhibition center and membership club, fully felt the strength of the seven wolves.