Wenzhou Small Tailors Do Not Take The Unusual Road To Become The Richest Clothing Industry.

Zhou Chengjian, a little tailor in Wenzhou who was born in the countryside, has become the richest person in China's clothing industry.

Yesterday, Metersbonwe apparel shares were listed on the SME Board of Shenzhen Stock Exchange, becoming the largest casual wear retailer in the mainland. This has also made Zhou tailor's dream of wealth.

　　上市“造富”运动周成建父女身家飙至161.4亿元

Metersbonwe opened yesterday at 30 yuan, or 51.48%.

After opening, it rushed to the highest price of 31.50 yuan.

All day showed a downward trend of concussion, the lowest dropped to 25.60 yuan, ending at 26.90 yuan, 36.13% higher than the issue price.

The actual controller is estimated at closing price.

The chairman and general manager Zhou Chengjian and his daughter hold 600 million shares, and their body blinks up to 16 billion 140 million yuan in the blink of an eye.

Among them, father Zhou Chengjian held less than 70%, and daughter Hu Jiajia held more than 10%.

In 2007, the top ten of the Hurun clothing rich list had Zhou Chengjian's place.

At that time, Zhou Chengjian ranked sixth in the sports family of Chen Yihong, Gao Dekang of Boston, Ding Shizhong family of Anta, Lining of Lining movement and Ding Shui Bo of XTEP after 6 billion yuan of assets.

　　将错就错 温州小裁缝做成休闲服装大王

As a sample of Zhejiang people's wealth, Zhou Chengjian went to Wenzhou as a tailor in 1986.

At that time, Zhou Chengjian, the most popular clothing market in Wenzhou, made clothes in the evening, sold clothes during the day, and worked for ten hours a day.

Once, when he operated the machine, he shortened the sleeves of a suit of suits by a large margin.

This mistake almost brought Zhou Chengjian back to hundreds of thousands of dollars in debt.

But he will make a mistake and change the sleeves of his suit into jacket sleeves, and other places have changed accordingly.

The suit with early leisure style became the best selling product in the market.

In 1995, Zhou Chengjian withdrew from the mainstream suit competition and attacked other casual clothes that other people had not yet done. He created "Mts. Bang Wei". Zhou Chengjian's most successful marketing tool was to ask Jay Chou to do endorsements. Metersbonwe's slogan "no ordinary way" is also well known.

The biggest feature is "light assets", that is, less capital expenditure can achieve high growth.

Using production outsourcing mode, production equipment need not be invested; in the expansion of sales network, shops are mainly leased and less capital invested.

At present, the United States has 2211 Direct stores and franchises.

　　募资近14亿元村庄小裁缝要做“全球大裁缝”

It is reported that the United States and costumes to raise nearly 1 billion 400 million yuan of funds, mainly for the construction of 68 more than 1400 square meters of flagship stores and image shop, and launched a new sub brand ME&CITY.

Zhou Chengjian said that the international fashion brands represented by ZARA have stepped into the Chinese market, and the United States should face the challenge.

"I am a tailor.

It was the tailor of a village, and later became a city tailor. Now he is fortunate enough to become a Chinese tailor. He hopes to become a global tailor. "