Near The Olympic Games, Foreign Companies Are Competing To Launch "Love China" Marketing.
Enterprises around the world are scramble for the Beijing Olympic Games.
The characteristic of this Olympic marketing is that enterprises do not focus on the whole world, but concentrate all their strength on the Chinese market.
According to China's National Bureau of statistics, the economic benefits of the Beijing Olympics will reach US $30 billion.
Multinational enterprises focus on Chinese sentiment and patriotism, and vigorously carry out "Chinese nationalism marketing".
Hu Jia, the official sponsor of the Beijing Olympic Games, widely publicized the advertisements of many Chinese players, such as the Chinese diving hero, Hu Jia (champion of the men's 10 metre platform in Athens 2004 Olympic Games), on newspapers, TV stations and the Internet.
In this regard, Nike has launched an image spokesman, "yellow bullet" Liu Xiang, to "ambush" marketing to fight back.
Ambush marketing means that although it is not an official sponsor, it gives people an impression of the Olympic Games.
PepsiCo and McDonald's have launched "love China" to cheer the Chinese team.
Korean enterprises are also launching the Olympic marketing with International Olympic Committee partners Samsung as the center.
Samsung, a sponsor of the torch relay in China, has set up an Olympic publicity hall in Beijing with the use of building materials such as solar energy, cartons, scrap tires, and made the Olympic theme song "Any Dream".
South Korea's Hyundai Motor and SK plan to visit Beijing in person during the Olympic Games by President Zheng Mengjiu and Cui Taiyuan, directing local marketing.
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