How Did NIKE Become A Chinese Product?

The survey shows that the American people are less aware of China than people think. Samsung, TOYOTA, Nissan and Nike are all mistaken for China by respondents.

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Such a survey reflects China's "world factory" label, which has become a worldwide consensus, but it also reveals that China has not done enough to set up an international image.

China will also show greater power and confidence in the great powers and let the world know China's LOGO.

The blue ocean international communication Promotion Association, which has just been set up recently, released a public opinion survey entitled "blue ocean survey - the eyes of the American people in China". A sample survey of two million American adults from 50 states across the United States was conducted.

The results of the poll were published.

Surveys show that Americans are less aware of China than people think.

For example, the respondents are facing the "Americans know China".

What are they? "

When this problem arises, 42% people can't imagine any Chinese brand, most of which are mentioned.

Not China

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Samsung, TOYOTA, Nissan and Nike were all mistaken for China by respondents.

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    以前常听说外国人分不清中国人、日本人和韩国人，不料这种困惑从肤色蔓延到了商业品牌和产品。三星、丰田认错了国籍到也罢了，NIKE这样的中国人心中最美国的品牌之一，居然被16％的美国人算到中国人名下，真是给中国满大街穿那道“勾”的孩子们长脸了。但笔者认为，不能给那16％的美国人扣上不爱国的帽子，nike给他们留下中国品牌的印象，只能证明中国“世界工厂”标签，已成世界范围内的共识。

    和15元的“飞跃”运动鞋在欧洲高价畅销不同的是，这些被误会的“中国品牌”，本就在世界范围内有巨大的品牌知名度和市场号召力，而且在中国几乎被公认为是品牌所在国家的LOGO。不过，由于众所周知的资源和劳动力等因素，这样的国际一线品牌早早在中国开设工厂、建立基地，或者选择和中国企业“通婚”。现在，翻开nike的鞋舌子，你见到的只是“made in china”。而在汽车制造业，广州本田、东风日产、北京现代很多时候就代表了纯正血统的本田、日产们。中国制造的触角长到我们自己都觉得不可思议，男女老幼衣食住行，这个世界没有中国制造，简直寸步难行。如此看来，这些品牌成了“中国货”，也就不奇怪了。

    别高兴得太早。对待这样的调查结果，笑了、乐了或暗爽了之后，是不是应该有些更深层次意义上的沉默、遗憾，甚至是反思？真正的中国民族企业和民族品牌，似乎并未真正在这样的大环境下顺势成长，至少是没有成熟。近半数美国人不知道任何中国品牌，知道的那一半又大多是假的中国品牌，这是中国品牌国际形象打造和推广上的缺失。甚至可以这样说，这样的调查结果反映的中国树立国际形象上，做得还很不够。

The 08 year is a year when China has opened its mind to the whole world.

Whether it is the report on earthquake relief, or the dedication of the Olympic Games, whether it is the tracing of the toxic milk powder incident or the Shenzhou seven amazing performance, the whole world is consciously and unconsciously filling up the "Chinese curriculum".

It should be said that China's sports and space very well represent the image of China's great power.

However, the "Beijing Olympic Games" and "Shenzhou seven" can not always be "platform" for China's image, and can't always be "shame" for pale creativity and weak global consciousness.

China needs more LOGO. These LOGO are not just the five star red flag, but the smile of the Chinese people who are happy and satisfied, and the national image of self-confidence and wisdom.

The chairman of the "blue ocean international communication Promotion Association" which launched the survey is Cheng Siwei.

The economist, who was vice chairman of the NPC Standing Committee, has been monitoring and inquiring about China's currency, stock market and other economic issues. This time he launched such a survey and tried to develop every year. He really worked hard.

Such a survey is a profile of China's international image and provides a reference for developing China's great power image.

Through sustained development of the economy, fostering of national enterprises, participation in international affairs and strengthening cultural exchanges, China should show more great power and confidence in the great power, so that the world's impression of China's "great power" will no longer remain superficial in the concept of population and region.