Spring Shoes Are Heading For Financial Crisis.

Face

"Economic fluctuations have made the footwear industry experience a major reshuffle, which is a challenge and an opportunity."

He said that although the footwear industry is facing unprecedented challenges, it is unquestionable that the shoe industry is still a demand market, both domestic and international.

Exports: seeing a sudden rise of hope

financial crisis

The financial crisis not only did not affect production, but also increased production lines.

"The changing environment of foreign trade and the rising cost of labor and raw materials also bring us direct pressure.

In response to the change in exchange rate, Quan Quan had prevented it last year, and reduced the order and delivery time as much as possible.

In addition, in the management of cost saving, the company advocates the idea of "saving is earned", and saves as much as possible from all aspects of materials, production and management, plus the vast majority of raw materials and fittings are produced by themselves, and the comprehensive cost has advantages, so to a certain extent, it relieves the pressure of rising cost of raw materials.

For the export market, Ding Yi said that the slippers produced by the company belong to medium and high grade products abroad. Although some foreign market economic conditions are not optimistic, slippers are not luxuries after all, compared with sports shoes or leather shoes, and still maintain the market demand.

Domestic sales: Taking survival as the top priority

Export enterprises adjust their product strategies to respond positively to the new situation, and some small and medium-sized brands mainly selling domestic products also start to regard survival as the top priority.

As for how to cope with the current low tide and make greater progress in 2009, Lin Qinghong, general manager of Jinjiang heborden sporting goods Co., Ltd. has its own countermeasures.

      他认为，这并不意味着以“冬眠”的方式等待时机，而是要积极地有所作为。“对此，公司特别提出‘出击09’的战略口号，主动迎战。以进取式的战略打好阵地战，稳步前进。”林清洪说，“出击09”战略的核心是做好重点区域的提升，包括优质网点的建立，单店形象的提升，服务的增强，经营观念的更新，执行力的加强等等。

Industry: we can take the opportunity to enter the international market.

Faced with this crisis, Xu Jingnan, chairman of PEAK group, also saw opportunities for overseas development.

He believes that the current financial crisis will reduce the demand for luxury goods and high-end products by consumers in Europe and America, and thus pmit to consumers' low-grade products.

Xu Jingnan also emphasized the importance of Chinese products to expand overseas.

President: ready business opportunities

Ding Shuibo is also optimistic about the spontaneous initiatives in the industry. He said that Quanzhou's

First of all, enterprises should increase their independent innovation efforts, speed up technological pformation and innovation, actively introduce and cultivate high-quality technological innovation talents, and guide enterprises to pform key technologies and improve manufacturing level by using new and high technology and modern practical technology.

Secondly, we should implement the strategy of famous brand driving to improve the quality and grade of products.

Third, we must concentrate on core customers and core products, segment the market, focus on some valuable areas, and not be as big and full as before.

      另外，有条件的企业还需要考虑如何才能保留知识产权，因为无论是做自主品牌，还是把握自主技术，只有在某个领域里掌握了标准制定权，才能变被动为主动，不至于随波逐流地经营。此次金融危机，对于OEM企业来说，影响尤甚。对此，丁水波也对当前形势下OEM企业如何应对提出自己的看法。

First of all, he said, OEM enterprises should start with changing the mode of foreign trade growth, win the victory based on quality, adjust the structure of import and export, promote the pformation and upgrading of processing trade, and vigorously develop service trade.

Ding Shuibo believes that the financial crisis is actually an opportunity for enterprises that are prepared and have core competitiveness.

Editor: vivi