A Tsinghua Girl'S Entrepreneurial Story

I am a girl from a northwest city. After graduating from Tsinghua University in 1998, I went to a Italy sKI Shenzhen branch as a plator.

This is a large company specializing in high grade leather goods in Europe, and its employees are mostly expatriates.

With those in the company

Like Italy's beauties, I like to relax myself in shopping malls and bars.

"If three people walk, there must be my teacher."

I have been with fashionable girls in Italy for a long time. By watching carefully and studying, I have become a master of catching fashion. I especially know how to match clothes with body and complexion.

With the love of clothes and the assurance of fashion, I can always pick a unique treasure from colorful merchandise pile with keen eyes.

These clothes will soon become popular in Shenzhen.

At a private reception, I met Liu Xiaojie, the host of a TV station in Shenzhen.

The sharp eyed fashion beauty praised me for the well matched costume.

We naturally talked about sexy topics such as shopping, dressing and so on.

When she got up, she said, "Miss Xia, I think you are very interesting.

Your fashion sense is excellent.

Why don't you come out and do it yourself, with your sense of fashion, you can make money in making clothes business!

It made my heart move, like a string that had been buried deep in my heart for a long time.

This is a good suggestion: opening a special clothing store in the fragrance of coffee all day long in the world of Chinese clothing, how comfortable it will be!

When I talked with my father about preparing for my own business, I was unexpectedly opposed by my father.

Father is a very orthodox person.

He said, "you are a Tsinghua graduate, who is envious of foreign white-collar workers who don't do what they want to do."

It's ridiculous! In addition to ordering me to give up this foolish idea at once, I know that my father has the biggest wish, that is, let me get a good son-in-law in the foreign company as soon as possible and marry myself out!

But this is not the life I want.

In Shenzhen, the bustling commercial streets are large and small.

When I run around, I can never find the right store.

One day, I saw in magazines that in the Europe and America and Hongkong, "upstairs shop" is very popular, and many people are still doing business at home. I have a brainwave, and suddenly I have a very different idea: why can't we put the clothing store into office buildings? In those high-grade office buildings, there are hundreds of Companies in all sizes, young white collars in it, and these new new humans have both taste and economic strength. What I offer can certainly ignite their consuming passion.

A friend told me that the location of McDonald's and KFC when they opened branches around the world were determined after scientific investigation, because they have strict targets for passenger flow and traffic convenience.

As soon as I saw a McDonald's on the first floor of an office building, I immediately thought it was a good place.

But the rent of the shops is amazing.

I thought, if I rent an office, maybe I can afford it.

After a series of twists and turns, I paid 15 thousand yuan rent and paid 20 thousand yuan to separate the big office of the company.

A small shopping mall was changed.

I pay great attention to the feelings of my roommates, and make them feel warm and tidy, which makes them feel very satisfied.

With the pavements available, I will concentrate my energies on research and purchase.

This is the key link.

In order to really lead the fashion trend, I look for all kinds of fashion magazines, write down the relevant information, and look at the fashionable styles of fashion, especially some personality shops in the prosperous area.

I also went to Hongkong, which is separated from Shenzhen.

In comparison, I hesitated for a long time to make European and American brand clothes or make Korean clothes. I think the white collar workers in Shenzhen office buildings are dressed in European and American brand clothes all day long. They may need to change their tastes.

The exaggerated collocation and exaggerated tailoring of Korean costumes may be more popular with them.

I decided to focus on Korean clothing.

When I first entered the first batch, I made a lot of effort, just like choosing clothes for myself, not only appreciating with artistic eyes, but also trying to find people to try them through.

After such a selection, the quantity of each item is not large, but each has its own characteristics.

My goal is to let all those who enter the shop can see one or two styles that they like.

The day when the shop opened, it really achieved a bright effect: the wall is a soft pink department, and the coloured clothes on display show people's eyes.

In order to adjust the atmosphere, I also set up some small toys for sale from abroad, such as India bracelet, Brazil crystal ball and Nepalese gold ornaments.

These things are not meant to make money, but to attract the eye of picky white-collar workers.

At first, the guests were the white-collar ladies in this business building.

Because I have never seen a clothing store opened in a writing room, I will come in curiously.

In the first month, I made more than 20 thousand yuan! In order to reduce the commercial color of the store and increase the human touch, while selling clothes, I took the initiative to do the image design for the customers and hold free fashion talks.

In this way, my business is getting better and better.

With a little money in hand, I like to go out for a walk. One is to broaden my horizons. The two is to see if there are other business opportunities.

One day in 2001, my boyfriend and I came to Hawaii.

When I was lying on the beach wearing dark glasses, I suddenly found that the beach in Hawaii was simply a "world swimsuit Expo".

I find that men's swimming trunks and beach pants are all kinds of styles. I have never heard of them.

I looked down at my boyfriend's gray swimming trunks and suddenly felt our "old land".

I have an idea.

In order to verify my idea, on the second day, I took my boyfriend to the clothing store in Hawaii, and I saw a wide array of men's underwear.

I asked my boyfriend why not open a special store for men's underwear in Shenzhen. 7 Why can women get out of underwear underwear shop and buy them freely, and no one cares about men's underwear? Before leaving Hawaii, I specifically investigated the market of men's underwear in Chinese tourists, and concluded that men's underwear is a promising business.

Soon, I found a Chinese agent in Hawaii.

When I left Hawaii, people brought back all kinds of tourist souvenirs. What I brought back were two large bags of men's underwear and high-end neckties, men's rings, arms and so on. When I returned to Shenzhen, I would open a male underwear shop again.

In order to keep dropping the source, I heard that the Japanese men's underwear was good source, and I flew to Japan immediately to get back a large number of fashionable underwear from Tokyo.

Sales are quite hot!

Some expatriates and even the hosts of the TV stations rushed to Amoy the goods.

Now I have four stores.

In the busy day and night, wealth is also expanding like snowballs.

Wealth itself is nothing, but after all, it has highlighted its value in pioneering work.