Blog Sales Success Of Small Wholesale Champion

For small and medium-sized enterprises, corporate blogs can have a wide range of audience positioning, such as agents, end users, employees, mainstream media, shareholders and so on. The location of corporate blogs is a goal that bloggers have to achieve, and is also a way to gather accurate audiences.

Joyce is the clothing brand of Dorothy Garments Co. Ltd. in Shanghai, and also the name of enterprise blog. Its production and sale of clothing is Korean version of women's clothing, before 2008, mainly for offline sales, in 2009 it went online, the marketing mode is to do wholesale, organize online agents. When the company and the company confirm the blog location, they hope to develop agents through corporate blogs. At the beginning, the content of the blog is unavoidable to issue product information and agents joining rules. Later, our thinking became clearer. This is the idea that the enterprise blog should convey: Joyce is willing to grow up with agents, and corporate blogs are a platform for dancing together. After locating clearly, all the columns of Joyce's blog are set up for this position. Each article answers one question: who are we dancing with?

Joyce's blog articles can be broadly classified into 6 categories:

1, upgrade the franchise rules of general agents to "sellers growth plan".

2, introduce the boring product information with humanized eloquence.

3, the improvement of customer service in every detail.

4, maintain interaction and maintain communication and timely reply to various topics of agents.

5, record the growth story of agents.

6, the more delicate the company culture is, the more authentic it is and the more influential it is.

Joyce blog is a typical development agent positioning blog. Joyce's approach is to put forward the idea of "who we dance with", and develop the enterprise blog as a platform with agents. The way of expression is humanized and detailed, so that agents have a sense of belonging.

A year later, there was a significant change in Joyce's corporate blog. The number of visits was 2 million 300 thousand, the daily traffic volume was 5500, there was an article every 2-3 days, and there were 27 comments in each article. The most important thing is that joys really developed 1000 online agents through corporate blogs and various network promotion methods that match it. In 2008, Joyce made the traditional sales in line, the annual turnover was 8 million, and online wholesale in 2009 was 40 million. In 2009, Joyce won the Alibaba's best marketing blog award, while Alibaba was awarded the 2009 small wholesale champion.

Joyce general manager Huang Li said in his award-winning speech, "blog records the growth process of enterprises: when I am free, I will read past blogs, a rustic article, recording the track of company growth, and the efforts of all partners. I believe that without blog, enterprises can also expand slowly, but with blogs, we will have more wings and more strength when we move forward. If there is no blog, it is difficult for me to know where the agent is not satisfied, because they can not find me, and can not tell me directly. If we have a good blog, customers will directly respond to their comments in the blog. We will easily see that when interaction is realized, misunderstanding will disappear. We will continue to write blog on the platform of Ali and OPEN, respect the facts, pay attention to communication, and actively interact with all of you. Because Joyce knows that blogs and blogs are different.