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Jinjiang Footwear Industry Enters The Stage Of Pformation And Upgrading

2010/4/6 14:34:00 49

As an important pillar of Jinjiang's national economic development, Jinjiang

footwear industry

Has entered the stage of pformation and upgrading, and has become one of the most mature industrial clusters in Jinjiang. At present, 950 million pairs of shoes are produced annually, and every 12 people in the world own a pair of Jinjiang shoes.

According to the briefing, there are 3016 shoe manufacturing enterprises in Jinjiang, of which 369 are over 369, with over 380 thousand employees and 950 million pairs of shoes per year. In 2009, the total output value of footwear industry reached 47 billion 900 million yuan, accounting for 24.3% of the total industrial output value of the same period. Sports and tourism shoes accounted for 40% of the total output of the country and 20% of the world's total output, and the products were exported to 163 countries and regions.

In system

Shoe enterprises

In the industry, the output value exceeds 100 million yuan and over ten million yuan has reached 92, 309, and 12.

list

The company and 26 listed reserve companies.

In addition to the advantages of "quantity", the footwear industry in Jinjiang also has a complete industrial ecological chain, which has formed the finished products of shoes.

shoe machinery

The production of shoes, leather, footwear, chemical industry and other enterprises has made a good progress in keeping pace with each other and developing in an interactive way.

Finished shoes

There are more than 1500 professional manufacturers of shoe soles, vamp, leather, hardware and so on. Shoes machinery products occupy 80% market share of the footwear industry in the city, and there are a large number of mold development, shoe design, management consulting, image planning, etc.

Marketing

Promotion, export agents, and other supporting industries that provide prenatal, mid and post natal services exclusively for productive enterprises, have basically been able to complete production from production without leaving home.

Sale

The whole process.

In recent years, the footwear industry in Jinjiang has taken the initiative to adapt to the needs of market development. Relying on personalized or differentiated product positioning, attracting huge numbers of money to hire spokesmen and convening the two quarter marketing conference, it is committed to expanding the brand's external influence. The city's shoe industry employs more than 70 movie and sports stars.

The cost has been invested nearly 1 billion yuan.

At present, Jinjiang footwear enterprises have 31 Chinese well-known trademarks, 9 Chinese famous brand products and 36 national inspection free products. The number of "national brand" brands account for more than half of the national sports shoes industry.

In addition, the high level of technology quality is also one of the important characteristics of the footwear industry in Jinjiang.

Apart from being equipped with a large number of international and even advanced international level of technology and equipment, enterprises also attach great importance to independent research and development input. The above scale footwear enterprises in the whole city are supporting their own product research and development institutions. The R & D center of Anta (China) Co., Ltd. has been recognized as the national technology center and the 5 footwear enterprise R & D center. It has been recognized as the provincial technology center and the 4 footwear enterprise R & D center has been recognized as the municipal technology center of Quanzhou. The footwear industry in the city relies on independent research and development. At present, it has controlled the shoe industry to produce more than 2000 core technologies and has 189 patents.

Source: Quanzhou Evening News