Shimian County Investigated And Dealt With False Propaganda And Sales Of Leather Shoes

　　近日，石棉县工商局查处一起虚假宣传销售皮鞋案，收缴虚假宣传横幅2条、店堂广告4张，暂扣皮鞋90双，并责令经营者立即停止虚假宣传，接受工商部门调查处理。

According to the survey, the operator of Pan Moumou from the first day of operation, hung in the store hanging "face up, the last three days, at a loss," promotional banners, sales Valentino Italy Clothing Co., Ltd. authorized sales of "Italy Valentino leather shoes".

In the course of the investigation, pan Moumou can not provide the authorization letter of Italy Valentino. Its sales of "Italy Valentino leather shoes" is only produced by a small enterprise in Zhejiang province.

Its propaganda "selling at a loss" is simply deceiving consumers.

"We learned that when pan arrived from Zhejiang, the purchase price was 24 yuan per pair, while the actual selling price was 30 yuan per pair, and its gross profit was 6 yuan per pair, which was not advertised at the original price of 39 yuan per pair. At a loss of 30 yuan per pair, 30 yuan would be able to wear a pair of high-end Italy leather shoes."

Law enforcement officials said that through investigating and handling the case, they cracked down on false propaganda and protected consumers' legitimate rights and interests.