Brand Name Brand, Famous Brand, Long-Term Investment.
As a famous brand, even if it does not do any marketing and advertising from now on, its brand life will be at least 60 years.
Brand itself can be divided into brand and brand name. The biggest difference between them is initiative and passivity. Brand is the first state of being famous. As a brand, all design and marketing must aim at the needs of fixed consumers. At this stage, manufacturers are still in a passive state, to consider the needs of consumers, and then provide suitable products as needed.
But what is the highest level of clothing and sales? It is to make famous brand. Famous brands can drive consumers instead of being in a passive stage. The idea, design, etc. of a famous brand can guide the consumer to make a related response. Consumers' consumption ideas and preferences are all following brand names. That is to say, the value of a famous brand is much higher than that of a simple brand, because it is no longer providing, but guiding, when consumers know more about a brand or brand name, and will be more loyal.
The most correct cooperation is natural development.
Now, some shops and shopping malls in China do not have to worry about me at all, because I have not seen any big problems. These problems are very normal nowadays. Whether they are manufacturers or businesses, the most important thing is how to constantly adjust themselves according to the market changes.
Any best way is to evolve and change step by step according to the needs of the market, so that development will be stable and long-term, and very confident. How to not change according to market changes and persist in stubbornly doing their own business, then the final thing is reconstruction and great reform. This is a very risky investment for both manufacturers and sellers.
Therefore, the contradiction between department stores and manufacturers is normal, because cooperation between them should have a natural development. This kind of development has existed in the market development of the United States and Europe. Therefore, if the cooperation between shopping malls and brands will change rapidly, the risks will be too great. Only the most natural development is the most suitable market demand, and that is the most correct.
Cooperation focuses on common profit points of investment projects
From the investment point of view, the production and sales of products belong to "short-term investment". It is characterized by low investment and quick profits, but the profit will not be high.
If the investment time is not long, the product may be sold at a certain stage, but in the long run, it will not get market approval. This is "medium term investment". It has invested more energy, more capital and more time. Its brand is no longer a product, but a long-term effect. This effect is not embodied in the function of the product itself, but more in the consumer's trust and recognition of the brand. This is in line with the current stage of development in China. Chinese enterprises should turn their products into products that are designed for their customers.
Source: China Fashion Brand Network
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