The Twenty-Sixth China International Sporting Goods Fair

Sports industry and sporting goods industry development forum will be held in Beijing

The twenty-sixth China International Sporting Goods Fair, jointly organised by the Chinese Sports Science Association and the China Sporting Goods Federation, will be held at the New International Exhibition Center of Beijing in 2010. This forum has been held for five consecutive years before the sports Expo. It has set up a high level and forward-looking academic exchange platform for sports industry theory and Practice for researchers and practitioners in the field of sports industry.

The theme of this forum is "prospering the sporting goods market and promoting the development of sports industry". We will invite the leaders from the intellectual property research center of the State Intellectual Property Office, leaders of relevant departments of the State Sports General Administration, well-known entrepreneurs and experts and scholars to adopt the form of Academic Salon exchange. We will conduct a special discussion on the issues of "China's sports industry policy and development trend, sports goods marketing and brand development strategy", and display and exchange research results in the form of wall newspaper.

The agenda of the forum is as follows:

May 20th 13:00-13:30 opening ceremony

13:30-17:00 Seminar: sports industry policy and development trend

Guest: leader of the Economic Department of the State Sports General Administration

Mao Jinsheng, deputy director of the intellectual property development research center of the State Intellectual Property Office

Vice chairman of China sports products Federation

Director and researcher of the sports and Social Sciences Research Center, Institute of science and technology, Bao Mingxiao

May 21st 9:30-12:30 Seminar: sporting goods marketing and brand development strategy

Guest: senior reporter of Xu Jicheng Xinhua News Agency

Jin Yinghua, Professor of Beijing Sport University

Cong Hu Ping College of physical education, Zhejiang University

Hu Nan, Ministry of information, China sports venues Association

Lu Yuanda, chairman and President of Beijing sports industry group

Qin Ren Shanxi chief engineer of Limited by Share Ltd health industry