China Merchants Bank: Clothing Expenses Account For 1/5 Of Female Credit Card Expenditure.
Recently, the China Merchants Bank Credit Card Center issued a "credit card consumption trend report on women" on the basis of statistics and analysis of the consumer behavior of female credit card holders.
The report shows that clothing, clothing, cosmetics, hairdressing and hairdressing four categories of consumption, clothing is the biggest monthly expenditure for women, monthly expenditure is close to the overall 1/5.
The survey found that women's cardholders in 30 major cities in the country shared the department stores as their preferred consumption places in more than ten major business categories including business travel, department stores, jewelry and so on. Their spending in department stores accounted for 15% of their total monthly expenditures.
In addition, some women cardholders pay more attention to the added value of products or services than products or services themselves.
When products or services such as "exclusive" and "exclusive" exist, they are more willing to spend for "image".
The key areas of women's consumption are extended to household appliances, automobiles, commercial insurance, real estate and so on.
Travel is another focus of women's card consumption. Compared with the past, women's cardholders are more willing to pay for their trip.
"China Merchants Bank credit card consumption trend report" shows that in the case of "very Sanya", the proportion of female card holders is ten percentage points higher than that of men.
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