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Hot Selling Products Of The World Cup: Good Clothes But Good Money.

2010/7/5 15:05:00 30

Adidas World Cup

  


"Then we have the opportunity to receive second orders."

Cheng said.

Despite the head of Zhuji foreign trade company "

World Cup

"The title is very honoured, but" the profit of the actual order is very low, especially the second batch of orders, which is not affected by the appreciation of the renminbi, and the company basically does not make money. "

Cheng Qifu was rather helpless.

Received a large number of "

World Cup

"Orders, but did not earn much money, as well as Ningbo lion Dan group.

"We processed 1 million German football fans for Adidas.

We have been working overtime for 4 months due to the late confirmation of the order.

But profits are even lower than those of ordinary orders, and are basically at the stage of maintaining peace.

Although there is not much "oil and water" in the "World Cup" of clothing enterprises, the large number of Chinese enterprises are still scramble for it.

Cheng Qifu, manager of Zhuji foreign trade company, said: "at first, van der" did not confirm the order immediately, because three or four enterprises were bidding at the same time.

After several rounds of elimination, we won the order on the lowest price. "

Even so, Zhuji foreign trade company still lost a "World Cup" T-shirt order, but Cheng Qifu did not feel sorry: "T-shirt production profit is lower, T-shirt export also need to purchase quotas, so no talks."

As a matter of fact, a Burma garment processing factory, which competed with Zhuji foreign trade company, got the order of the large "World Cup" T-shirts easily.

Compared with Chinese enterprises, the Burma garment factory does not have an advantage in the cost of raw materials (they buy raw materials for T-shirts in China), but in terms of labor costs and quotas, Burma enterprises have far more advantages than Chinese counterparts.


In 2005, the United States and Europe imposed anti-dumping policies on low-end products on Chinese textiles. The Chinese government had to use quotas to restrict the export of some textiles.

Export enterprises must obtain quotas through competitive bidding.

"This undoubtedly increases the export cost of Chinese textiles, especially the sporting events such as the world cup, which will only be put into China by fans who are low value-added products."

Ming Liang, the boss of Zhejiang clothing enterprise, has no sense of "big deal" and "low profit" business in the world cup. "Southeast Asian clothing companies are beginning to participate in the competition of low-end products, which makes the business of the world cup worse."

It is not a long-term business that received Bisquit's "World Cup" 35000 tie orders in 2002. It has little interest in the 2006 World Cup necktie processing order.

"The 2002 World Cup orders are tight and low profits, so this year the company did not aim at the world cup again."

According to its insiders, "the enterprise production line has been placed on other products."

The reason why enterprises bid for the "World Cup" clothing processing orders almost all enterprises have expressed an idea to reporters. "This is a good opportunity for enterprises to gain popularity, but in the case of quota system and rising costs, this is not a long-term business."


In fact, due to the rising cost of China's textile exports, WAL-MART,

Adidas

And other procurement companies began to sell large orders to Southeast Asia, and the American Importers Association also openly expressed willingness to increase India textile orders.

Orders from some large textile companies in India have been placed in 2008.

In addition, Vietnam and Burma also rapidly increased the export of textiles by consuming large quantities of Chinese orders.

This trend seems to be irreversible.

After the continuous development of China's textile industry for more than 20% years, the textile industry association in 2006 reduced the development forecast to 15%. The top executives of the association did not deny that the international orders were diverted. "This is a normal competition. The way out for Chinese enterprises in the future is to increase the added value."

Gao Yong, vice president of textile industry association, said.

And this means that we will be far away from the world cup with low added value.

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