Intellectual Property Strategy Becomes The Key To Enhance Competitiveness Of Chinese Shoe Enterprises

In today's world, with the in-depth development of knowledge economy and economic globalization, intellectual property has increasingly become the strategic resource of national development and the core element of international competitiveness. It was learned that the International Forum on intellectual property rights, hosted by the State Intellectual Property Office of China, opened the altar in Beijing on the 7 th. At the meeting, the outline of the national intellectual property strategy explicitly put forward that protecting intellectual property rights in accordance with the law provides support for Chinese enterprises to open up overseas markets and participate in international competition.

It is understood that the international financial crisis Since then, foreign trade protectionism has risen further. Statistics show that the number of trade frictions encountered in China last year was two times that of last year, especially the traditional manufacturing industries like footwear. In recent years, the EU has repeatedly proposed to impose new tariffs on imported footwear and other products. The United States advocates green economy, which implies the motives of strategic trade protection in the international market. This is also an increasing impact on the international competitiveness of the footwear industry in the future. In this regard, China Shoe enterprises How to control more discourse power in international trade friction? This has become a topic of concern for all shoe traders.

At present many Export shoe enterprises Without main products and brands, exports can only be mainly processed trade and OEM production, relying entirely on the hardworking and sweat of workers, and competing with other countries at low prices. Such an economic development mode is undoubtedly subject to others. Therefore, China's export shoe enterprises must transform and upgrade, improve product competitiveness and added value, and get out of the lowest value chain of the global value chain. The industry also pointed out that "China's export footwear enterprises should actively adapt to the changing international trade environment, and in product manufacturing, we should constantly improve the technology content and pay attention to the promotion of intellectual property rights, which will help export shoe enterprises to control costs, improve labor productivity and enhance competitiveness."

The words of the insiders also pointed out that faced with the complex and changeable international economic situation, it is a long and arduous journey for export oriented shoe enterprises to go out. To this end, grasping the rules of intellectual property rights is the magic weapon for shoe enterprises to "go out" and win the international market. At present, shoe enterprises should pay close attention to the new development and new changes of the international economic order and see the dependence between technology and intellectual property rights in economic development. To this end, export oriented footwear enterprises should effectively increase the construction of innovative platforms, promote scientific and technological talents, and protect intellectual property rights, give full play to the role of the main body of enterprises, strive to make the high-tech industry bigger and stronger, and further rely on scientific and technological innovation to lead the promotion of intellectual property rights awareness.

Obviously, improving technology is the first step to improve intellectual property rights. Therefore, if shoe enterprises want to win the initiative in the future market competition, we must increase the promotion of technological innovation and industrialization of results, and strive to form comparative advantages in the high-tech industry. High and new technology industry is an important sign to measure the level of regional scientific and technological innovation and economic development, and is the leading force to promote the transformation and upgrading of domestic export oriented footwear enterprises.

So, in the face of the current knowledge economy environment, it is more important for China to learn to evolve and learn to mutate. Eliminate the business models that are not suited to each other. We should further strengthen brand building and create a new corporate culture. "Made in China" is bound to be reborn in the nirvana. It will go to the world in the rush to the sand and no longer be disliked by the world.