Let Luxury Walk Down The Temple: Chinese Leather Fashion Zhou Haining Held

The 2010 China leather fashion week, hosted by Haining China Leather Expo and Haining leather city of China, will be held in Haining on 12~17 July.

This fashion week has been supported by China Leather Association and China clothing association.

The famous brands such as Sri Lanka, Europe, MODEKUU, Mcton, VO, Kahn, ancient Pais, ou 100%, Bai Lang Di, Grammy and ntrl will show the trend of China's leather fashion this year.

Give Way

A short fur coat full of unruly taste, a simple and elegant leather skirt.

This is the favorite of many fashionable women nowadays.

"Today, people are becoming more and more interested in clothes and tastes, and who can grasp the trend of the market and seize the opportunity of the market."

Chairman of Haining leather city of China has said so.

As the largest leather industry cluster in the country, Zhejiang Haining has become the birthplace of Chinese leather fashion in recent years. With the bold application of various new materials and bold innovation of style design, Haining leather clothing has changed from "cold products" to "fashion goods".

Since 2008, China Leather Fashion Week has become the stage for many leather fashion brands to compete.

After three years of cultivation, the gathering effect of fashion week has been rising. The exhibitors brand has increased from the 7 enterprises of the first China leather fashion week to 11 this year.

A number of exhibitors have revealed that the "four seasons brand" will be presented to the public this year.

"In the eyes of Europeans, fur is the pronoun of" not rich or expensive ".

From business intuition to responsibility consciousness

Speaking of leather clothing brands, many people still remember fresh snow leopards and beast kings.

In particular, the snow leopard, which was born in Haining, is also known as "the founder of leather clothing".

"In the early days, some enterprises built their brands more out of" business intuition "- they could sell well when the brands were loud and famous.

Because of the lack of scientific brand planning, marketing management has not been able to keep up with it.

And the risk of building brands has really scared many entrepreneurs.

Ren has said to the author.

He said: "objectively speaking, China's fashion consumption brand is still a long way to go, especially in comparison with Italy, France and other countries that have accumulated over 100 years.

Therefore, I think that the road of Chinese leather brand should start from fashion first, and achieve a positive interaction with consumers through fashion and taste. On this basis, "winning small wins is a great victory" - I believe that the future Chinese brands will be born in those new leather fashion brands.

Ren has said that the Chinese leather fashion week is actually the response and practice of the "new four thousand spirit".

It is far from enough for an enterprise to become a real brand and only rely on business intuition.

Fashion rooted design refused to be impetuous

As the undertaker of China leather fashion week, Haining China Leather City has invested a lot of manpower and material resources.

And a series of efforts also made China's leather fashion week's influence and attention continue to improve. Dozens of media became the media support unit of China leather fashion week.

It is understood that during the current China leather fashion week, we will also announce the winners of the thirteenth "dermis logo Cup" China fashion leather and fur clothing design Grand Prix, and will also hold the Chinese leather designer forum.

The "China's new leather clothing designer promenade", located in the center of Haining leather city's brand fashion, will also be officially unveiled.

Ren said that in the post crisis era, more and more people in the industry recognized the urgency of industrial upgrading.

However, China's leather fashion industry does not need impetuous brand "great leap forward". Instead, it needs to steadily and steadily strike a "fashion road" step by step.