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Analysis On The Competitive Situation Of Wuhan Women'S Shoes Market

2010/7/17 12:58:00 46

consumption

Condition:

July 16th Wuhan leather

Shoe Market

The market capacity is about 3-4 billion / year, and consumer brand awareness is gradually enhanced. We can generally remember several well-known brands, such as BELLE, Daphne, etc., but because of the reasons of consumption ability and awareness, consumption is still very rational.

Shoes

Shoe type and quality are still the first elements of consumer concern, pay attention to cost performance.

2, market

compete

Status:

The top 5 brands in the market are royal Mei (with shoes, old styles, 25-40 year old women, good quality), gorimi (with shoes, new styles, 20-30 year old women, European version), exhibition wind, Hua NaI (with shoes, styles following closely with the company, 20-30 year old women, good quality, sales in the past two years straight up), Dadong (heel shoes, good quality, this year the agent has fallen out with the factory, the factory has sent people to manage, sales decline).

The Wuhan market is currently in the forefront and sells well. The two brands are royal sister (30000-40000 pairs / month, followed by shoes), and Ge Mei chi (10000-20000 pairs / month), forming a certain regional brand influence in Wuhan. Their sales channels are mainly based on shoe city retail and two batch merchants.

market

Price situation:

The current price system of leather shoes Market in Wuhan, the ideal price of single shoes and sandals wholesalers is 40 yuan / double, 50 yuan / double is more difficult to accept, the ideal psychological price of consumers is 60 yuan / double, the ideal price of boots and cotton wholesalers is 60 yuan / double left and right, the ideal psychological price of consumers is 100 yuan / double.

4, channel status:

At present, the sales mode of the leather shoes Market in Wuhan is relatively traditional. They are supplied by the general agent to the two group of retailers and retailers, but there are differences in the management of the total agents.

Sales volume

The difference is that most manufacturers are allowed to develop their agents freely. Some brands are forming a target contract with agents. The company manages the agents uniformly, and sets up corresponding incentive mechanisms for agents to complete the regional goals jointly by the companies and agents. The strategy adopted by the European bird king is worth learning from other manufacturers.