Casual Wear Brand Cartoon Selling Point Has Not Been Touted 1

This summer, casual wear brands frequently launch cartoon image products.

many

After cooperating with One Piece's cartoon image, Baleno, a casual wear brand, began selling its brand products quietly in some stores in Beijing.

One Piece, as a hot animation in Japan, is also popular among young people in China.

Baleno is paying attention to this, and the cartoon characters and related logo as a series of T-shirts have been launched this summer.

But this series of products is not seen in every exclusive store in Beijing.

Reporters in Xidan's new generation of five Baleno counters found "One Piece" series T-shirts.

After market observation, we found the store "

The cartoon image as a series of patterns printed on T-shirts has been widely used by many famous casual wear brands.

In addition to its cooperation with One Piece, this summer, Baleno has also launched a series of costumes featuring the familiar cartoon characters such as "Duo A dream" and "Toy Story".

In collaboration with the famous Chinese film studios in Shanghai, the DreamWorks in the United States and the San Li Gu in Japan this summer, Metersbonwe launched a series of T-shirts belonging to Chinese characters, such as "black cat Sheriff", "Na Zha", "Monkey King", and currently the hot "monster Shrek", "Kung Fu Panda", and Japan's "HelloKitty".

Metersbonwe said it hopes to borrow these famous cartoon characters to make its brand image younger.

UNIQLO, as a Japanese brand, is more inclined to cooperate with its well-known cartoon characters.

At the UNIQLO store in Beijing, the reporter saw that the "EVA" and "Gundam" popular in Japan, and the most classic "seven dragon balls" and "Arale" images in Japanese animation history became the main design of their costumes, and the world-famous cartoon characters such as "Star Wars" and "Mickey" were also placed prominently in the store.

What audiences need is experience.

A cotton T-shirt is sold for hundreds of dollars because of a cartoon design.

Consumers also need to take pains to go to different stores to "scour goods".

The operation mode of the joint cartoon image means that the business is clear about the location of the customers, while the consumers get a psychological experience of the cartoon complex represented by the merchandise, not a vest itself.

Fashion brands have been married for a long time.

In the context of the global financial crisis in 2008, the efficiency of the entertainment industry was against the trend. The "11th Five-Year" plan took the cultural industry as an important measure to adjust the economic structure. After the promulgation of the national cultural industry revitalization plan last year, more and more enterprises began to engage in the production of related cartoon products.

But at that time, the earnings were not as high as expected.

The reason is that the positioning of such products is not accurate.

The analysis points out that the marketing mode of cartoon costumes should be more inclined to "experiential marketing", that is, products that should be produced are compatible with the needs of consumers, and touch their inner feelings and emotions.

The age area of consumers who love this kind of clothing is mainly in the range of teenagers, so the image of their combination must naturally aim at the content of young people today.