"2013" Sales In Recent Years Have Achieved Another Success.

It is learned that the largest footwear B2C e-commerce in China -- the fashion casual brand shoes "2013", which is the general agent of the shoe net, has achieved good results in the recent period. The new rising trend matches the board shoes "2013" to pmit the lifestyle of 80 and 90 generation advocating self expression and pursuing free love in a digitalized way. It is popular among the young consumer groups. Its rapid rise has aroused the author's interest. Today, I take this curiosity to lead you into the legendary history of "2013" brand.

I understand that in the trend of Quanzhou shoe brand movement, 2013 as a rising star, has a sharp eye.

In the development of footwear industry in Quanzhou, the brands, groups of stars and similar market positioning have made many shoe brands fall into a wave of homogenization, which makes consumers totally indistinct. In addition, in recent years, the obvious recession of the economy and the further concentration of industry competition have indicated that the competition in the shoe market will become more intense.

As a result, such a situation and environment have given birth to such an emerging market as the Internet. The fast growing Internet market is the direction for the development of the footwear industry in the future. "2013" resolutely put its eyes on the fat of the network, positioning itself in the "online leisure fashion first brand", specialization and market segmentation, giving the brand a strong vitality and creating a new record of online sales of footwear products.

"2013", as the industry's latecomer, now has its own sky in the market, which is essential to the strategy of "2013" differentiation.

We know that the core competitiveness and strong brand in shoe market have always been the short board of local shoe brand competition, and the local brand "follow suit" phenomenon is serious in the domestic market.

The "2013" product is the basis of market exchange value, and the primary task of brand win is to practice internal strength and achieve core competitiveness. "2013" has the unique style and design, but also has superior quality products. Not only high-quality materials are used, but also a special design style avant-garde designer, fashionable and fashionable in style design, and soon attracted a lot of 80 and 90 generation of young people.

We see that 2013 has been able to head up and stand in the leading and powerful brand forest.

Indeed, it is not a simple matter to spread a new brand and take root in the hearts of consumers.

In addition to putting in a lot of marketing expenses, it also needs mutual support from the whole customer group. The "2013" brand is well versed in the aggregation effect, and it is easy to generate word of mouth. Therefore, in view of the market positioning, the "2013" brand has studied its own customer base, which is mainly located in the 80 and 90 generation groups of young people. The young women's fashion, alternative and other romantic elements are injected into it, which fully demonstrates the advance of the brand.

"The first brand" is an unlimited temptation for any shoe manufacturer. The "2013" brand has a careful strategic thinking layout. Regardless of technology, brand or channel, it is charged with the first brand of fashion and leisure. This rising star has provided a good reference for the industry.

We see that the "2013" take-off is full of explosive force, and we have reason to believe that "2013" is the representative of China's fashion casual shoe market.