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XTEP Sponsors 80 Thousand Volunteers To Become One Of World Expo'S Highlights.

2010/7/22 15:47:00 44

July 22nd hearing

XTEP

As an important enterprise in the domestic sporting goods industry, it has never been absent from any major events in China, from the 2008 Olympic Games to World Expo in 2010.

World Cup

XTEP is actively involved in it, reflecting the corresponding brand strength and influence.

Now look at the World Expo, XTEP from the sponsorship of 80 thousand volunteers equipment, brand once again become a major highlight of World Expo.

As the chief partner of this World Expo volunteer, Shanghai

The World Expo

The only designated clothing supplier of the park volunteers is XTEP (China) Co., Ltd., which represents the XTEP's originality in the equipment of volunteers. This World Expo XTEP provides 80 thousand sets of special clothing for volunteers of World Expo Park in Shanghai. Each uniform includes two T-shirts, two trousers, a raincoat and a hat.

The suit is white and green, symbolizing harmony, cleanliness and innovation.

Volunteer uniforms use natural and environmentally-friendly cotton materials in the selection of fabrics, and the weaving technology with hi-tech content is applied to the production process so as to achieve the double excellence requirement of clothing aesthetics and comfort.

According to Ding Shuibo, President of XTEP, the color matching of white and green indicates both the green environment and the theme of harmony, cleanliness and innovation. This is evident from the volunteers' clothing we provided this time. Firstly, from the material selection, we have used more natural and environmentally-friendly materials in large scale. Secondly, from the production process, we also used many high technology knitting techniques to achieve the dual requirements of aesthetics and comfort.

The "heart" pattern on the chest is the official symbol of this World Expo volunteer. It is placed in the chest position and covered on the map of the world. It also symbolizes the determination of the XTEP world and the provision of quality service to the whole world.

The map of China and the map of the world on the back can be interpreted as "relying on the motherland and facing the world". It is a true portrayal of this grand occasion in World Expo and an exposition of XTEP's current stage of enterprise development.

"XTEP is recognized by the industry as" China. "

fashion

The first brand of sports is a young and vibrant brand. It is also a brand advocating technology and continuous innovation.

For a long time, XTEP has been adhering to the "interactive triple win" business philosophy, and is committed to creating a communication and fusion collaborative group. These are coincided with the theme of "innovation" and "integration" of this World Expo.

Ding Shuibo said.

Today, with the help of World Expo, a platform for people from all over the world to gather together, XTEP once again shows a new and dynamic fashion brand to the people of the world in a unique way. As Ding Shuibo said, XTEP is now in the initial stage of moving from "the first brand of China fashion movement" to "the first brand of global fashion movement". It needs a broader international vision and needs more international initiatives.