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Traditional Enterprises Began To Enter E-Commerce In Different Ways.

2010/7/27 15:54:00 43

July 27th, today,

Electronic Commerce

This new mode of economic operation is attacking people's tradition at an unprecedented speed.

business

Activities and daily life in this rapid development trend, people will naturally be unable to restrain the tension and excitement, because through the use of e-commerce, enterprises can reduce production, supply and marketing costs, and improve.

Operate

Efficiency has also opened up new markets, created new business opportunities and gained more value.

Therefore, more and more traditional enterprises begin to enter e-commerce in different ways to realize the optimization of online marketing and offline management of enterprise products.

Traditional sporting goods enterprises

Lining

A few years ago

TaoBao

Mall began to try, achieved good results after the establishment of a dedicated e-commerce company, built an independent B2C mall; old textile enterprises Lu Tai, well-known women's shoes retailers BELLE through the country's largest e-commerce software and service providers ShopEx enterprise level electronic business solutions, quietly launched its own B2C online shopping platform.

The brand awareness of traditional enterprises, the reputation accumulated over many years, and the good supply chain management of warehousing and logistics are the inherent advantages of traditional brands to enter e-commerce.

It is a great challenge for traditional enterprises to integrate the advantages of these lines into "Electronics".

From the perspective of traditional enterprises, the essence of e-business is the information process of every aspect of enterprise management and management. However, it is not simply to make the past work process and specification informationalization, but to rely on new means and conditions to combine the products of enterprises to face the process of pformation of old processes.

The development of traditional enterprise informatization has a gradual, basic to advanced process. The typical traditional enterprise e-business development mode should include several steps: constructing network infrastructure; realizing office automation OA system; building enterprise core business management and application system; the most typical part of this link is the construction of ERP system and electronic commerce management system; then, the customer relationship management CRM system, the supply chain management SCM system designed for the three direct value-added links of enterprises.

The core step of traditional enterprises in implementing e-business is actually the third step of enterprise informatization construction. The internal supply chain management system with ERP as the core and the e-business management system for external online shopping are built.

As an internal resource planning and management system, ERP manages the product development and design, operation control, production planning, input procurement, marketing, sales, inventory, finance and personnel, as well as the corresponding module components.

The core business of e-commerce management system is not only the window of product and external interaction, but also the core business such as online order processing, membership management, online sales, online cash flow management and so on. At the same time, it will guide the whole enterprise, and it must be closely related to the enterprise resource management system. Therefore, when implementing e-commerce projects, enterprises can no longer regard them as two independent objects, but should use them to understand and apply them. This requires that the integration of the two should be fully taken into account when designing e-commerce management systems. Otherwise, it is difficult to ensure the organic unification of enterprise logistics, capital flow and information flow, and it is also very difficult to ensure the consistency, integrity and accuracy of data. And as an electron