The First Step In Practical Marketing: Break Through Technology

We often praise smart minds, but most of the smart people in the world are poor. We often criticize others for not being enlightened, but there are only miraculous places in the world where there are dares to practice. There are miracles in the world. Good sellers in the world are smart people who claim that whether or not a soil can sell gold is based on whether you have the greatest in the world.

You should have seen it, too. Those street raffle prizes were used to do the gang frauds with prize sales. Actually, I saw them more than ten years ago, and I recently saw many people in the streets of Shenzhen. The only change is: ten years ago only 3 or 4 people were children, and now there are more than ten.

This shows that the old tricks of those smart sellers are continuing to flourish.

The worship of sales techniques has been obsessed by the whole enterprise and the marketing world.

Not only books and training about sales skills are everywhere, but almost every salesperson in the enterprise has a quality: selling various kinds of skills skillfully.

In essence, skill first philosophy is actually the product of impetuous sales.

In the face of an endless stream of market problems every day, nothing is more pleasant than finding a skill directly and solving problems at once.

So when most salespeople encounter problems, the first idea is to quickly find a wonderful skill.

So those new salesmen always emphasize in training needs: teach us more sales skills as soon as possible.

In fact, most sales people are very busy, busy with what, busy looking for more and better sales skills; they are also very good at learning, diligently learn more and better skills.

This is the most impetuous sales, but also the most lazy marketing.

Advocating skills, impetuous sales of the ultimate performance is eager for quick success and instant benefit.

Always fantasize that there is a unique skill that allows sales to rise at once, and always think that there will be a magic trick to get customers to work.

These so-called magic trick can only be short-lived short-term behavior.

The rush of skill is actually laziness.

Liu Xiang told you all the skills he summed up. Can you really win the world champion in the 110 meter hurdle? I'm afraid that even the trials are not eligible.

The fact that we are busy with skills is that we do not need to think for ourselves; we need not start from scratch.

Skill is readily available. Finding it can solve the problem without thinking at all. Grasping skills can help to get instant results and start from scratch.

Without thinking or starting from the foundation, is there any more lazy marketing than this?

Although every successful case is studded with pearls of skill, once these pearls are taken out to solve the problems you encounter, they become mud balls.

Because the environment has changed, like the beautiful goldfish in the fish bowl, once thrown into the soil, the beautiful coat immediately sticks to the earth and becomes a dying struggle.

Other people's skills can be used effectively, and instant results are just your own deception.

Many of our sales oriented enterprises firmly believe that our sales have mastered and successfully applied many skills. This is like the scattered pearls, which is the biggest wealth of enterprise marketing. What we need to do is to string these pearls into necklaces and form our sales mode, so that all salesmen can master them, and we will be successful in marketing.

But the truth is: every skill is like pearls, beautiful, but you just can't wear them into necklaces.

The most outstanding feature of every skill is ingenious. It is only your own comfort to assemble so many ingenious skills into a replicable routine.

If you really want to achieve a leap from sales to marketing, please remember: in the attitude towards skills, impetuous lazy sales and steady and intelligent marketing, sharp contrast, sellers always try to practice sales skills to the extreme, but for real marketers, marketing has no skills.

The key to selling or selling in a real way is whether we can break through the beautiful myth of skill.