Kangnai Built Changqing Road In 30 Years

As a benchmark for Wenzhou's economic development, Kangnai The group went out of the private sector. brand Development road: founded leather shoes workshop in 1980, first mechanized production and developed high-grade European leather shoes in Wenzhou shoe industry in 1993, won the first batch of well-known trademark of China footwear industry in 1999, opened the first overseas brand store of Chinese shoe industry in Paris in 2001, won the first national quality award of Chinese footwear industry in 2007. Over the past 30 years, Kangnai has established more than 20 first in the industry. In recent years, on the basis of shoes as the main business, Kangnai group has formed the development pattern of three major business sectors, such as commercial real estate, overseas Park and clothing industry. Last year, Kangnai group's sales revenue reached 2 billion 300 million yuan.

At the press conference, Kangnai group unveiled the 30th Anniversary Logo: the "30" model of sailing and the earth, meaning that Kangnai has gone through 30 years. The red, yellow and blue colors used in the logo represent the three major stages of Kangnai's arduous innovation, technological innovation and industry licensing.

As the two generation successor, Zheng Laiyi, vice chairman of the group, proposed that in order to realize the mission of "evergreen base industry", the group has drawn up the outline of Kangnai's development. Among them, "overseas strategy" is a new growth point for Kangnai's future development. As early as 2001, Kangnai group laid a strategic guideline for overseas expansion. Now it has opened more than 200 stores in more than 20 countries including France, Holland, the United States and Italy, and has successfully entered the mainstream market abroad. Approved by the Ministry of Commerce in 2006. Kangnai Taking the lead in Russia, usurusk set up the first batch of China's first overseas economic and trade cooperation zone, which invested 2 billion yuan, and now it has 20 enterprises. Last year, it realized sales of 158 million dollars and taxes 27 million 800 thousand dollars. This year, the total shoe industry is estimated to reach 30 million pairs, and sales break through 250 million US dollars.