If You Want To Have A Position, You Can'T Just Be Famous.
On August 6th, in recent months, Scola, Durant and Landry set off a visit to China. After that, Kobe, Howard, Nash and Garnett came to China in NBA and started commercial activities in various cities in the mainland.
NBA's superstar has become a "flying trapeze" in China.
Kobe
Within 6 days, 5 cities in Beijing, Changchun, Hangzhou, Guangzhou and Chengdu will be visited, while Artest and Landry will travel to 7 cities in the mainland within 10 days.
In China, whether Howard's funny dance or Kidd's poor Chinese, NBA stars everywhere is everywhere.
Big and small media scrambled to make the visit to the stars a major sporting event and entertainment event.
NBA stars get together and benefit from the internationalization of Chinese enterprises.
In recent years, sports stars have endorsed.
Lining
,
Peak
,
Anta
The rapid rise of Chinese brand sports brands has impacted on international brands such as Adidas and Nike.
Confronting competition is inevitable. In China's huge market yet to be developed, all brands are sending their own endorsement stars to compete.
However, we should also be sober to see that although PEAK Anta has reached a distance from Nike Adidas from its spokesperson, there is still a big gap in the science and technology aspects of sports shoes. This is also a common problem of domestic enterprises and needs to be continued.
Kobe's NIKE ZOOM KOBE V is the lightest basketball shoe Nike has ever seen and weighs only 10.6 ounces (292 grams).
This is a cheap basketball shoes worthy of the name, specially designed for Kobe's landmark fast movement and precise multi direction requirements.
The Flywire technology, high temperature fusion technology and embedded arch design are used to ensure the most stable quality of the sneakers with the lightest quality.
Other technologies include carbon fiber braid supporting plate and NIKE ZOOM air cushion unit.
The shock absorption structure of Howard's TS bounce Commander is more rigorous and scientific than before.
This pair of shoes adds an arched structure to the supporting part of the upper part and the lower part, which is more scientific and more obvious in the shock absorption system.
The whole shock absorption structure is attached to the outsole of the shoe, and the sense of unity between the upper and lower parts is the highest score for the synchronized shoes with the feet.
Anta and PEAK's basketball shoes in terms of design and workmanship can be said to be no inferior to Nike and Adidas's same price products.
However, there is still a big gap in terms of technology content, especially the core technology of basketball shoes.
The Peake Battier boots are made of three level shock absorption technology (cushion-3) + medium bottom visible high-intensity shock-absorbing force film plus the TPU protection fence with the heel part to play a stabilizing role.
Anta Scola's Xiangyun basketball shoes are A-FORM foot arch shock + visual core technology.
The elastic glue that has been vigorously promoted recently is only used in running shoes. Basketball shoes are not involved.
There is still a big gap between the above two sports shoes in terms of cushioning effect and wearing sense of feet. Compared with Nike equipped with ZOOM and Adidas equipped with BOUNCE, it is hoped that the two big domestic manufacturers will make persistent efforts to create more perfect sneakers.
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