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Summer Sale Discounts Frantically Sell "Cabbage Prices"

2010/8/16 11:28:00 65

Summer Clothing

It is understood that the impact of this year's abnormal weather, Shenyang frequent rain, the temperature continues to fall, so that the sales situation of summer clothing is obviously not as good as before, in order to make way for autumn clothing, some summer wear and even sold the "cabbage price."


This summer sale discount is crazy.


In August 11th, I saw in the five love Changxing famous city, the whole five floor was everywhere red paper stickers "sale" and "discount" information.

In a store that runs high-end women's clothing, I see that all the women's clothing in the store has been categorized into 50 yuan, 100 yuan, 150 yuan and 200 yuan respectively.


Miss Wang, a shop assistant, told the author that the rejection time of stores was 7-10 days ahead of schedule this year, and the biggest feature was the large discount rate.

The salesperson pointed to a silk dress hanging on the shelf and told the author, "this skirt is sold at a normal price of 550 yuan, and now it sells for 150 yuan. If it had been in previous years, it would have to sell at least 300 yuan."


In Shenyang new world department store, Xing long family, Parkson and New Mart, all kinds of summer clothing sales clearance is booming.

In the new world department stores, including BERNIS, Lycra, zooz, Shanshan, miamia and other brands have made unprecedented discounts for summer wear, some even for the first time to 70 percent off.


Some summer wear sells "cabbage price".


Compared with the low discount of some high-end garments, some of the clothing sale prices that have taken the popular route are selling "cabbage prices".

"30 yuan from the whole game", "10 yuan, one piece" and other cargo information can be seen everywhere.


One woman, who was at the scene, swept the goods and bought 4 half sleeved shirts at one breath. She sighed with emotion to the author. "Now everything is going up in price, and it costs 10 yuan to buy a Chinese cabbage. Only the clothes are really cheap. The price of buying a dress and buying a cabbage is almost the same."


When I visited in some shopping malls, I found that many clothing stores had played the slogan of "super low price".

Some two or three line brand T-shirts, shorts, half sleeves and small shirts are sold for only 15-20 yuan, and some of them are even 1/5 of those listed just now.

The salesperson of a casual wear brand in Fujian told me that this year's sales volume of some summer clothing was obviously higher than that of previous years. Sometimes she felt bad, but there was no way to sell it.

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Discount price is lower than online price.


"The discount for summer wear is too big this year. It's really cheap to buy things now."


According to Miss Zhang, she went to the mall two days ago to sweep the goods, and unexpectedly discovered that a brand of jeans she was looking for was selling the whole thing, and the price was low to less than eighty percent off.

By comparison, Miss Zhang spent 50 yuan to buy a nine cent jeans with a price of 378 yuan.

After returning home, Miss Zhang found that the price of the jeans she bought on the Internet was 138 yuan, and some even sold for 218 yuan.


When I visited the shopping malls, I also found that the discount of summer clothing did make some online stores "sweat".

In the new world department store three, I found a brand of skirt sold to 70 percent off yuan about 208 yuan, and at the same time, some sellers on the Internet are still selling 368 yuan.

The brand ONLY, which has always loved young people and fashion people, has always been famous for its no discount or low discount. But this year, it has made a low price of 50 percent off for the summer wear.


Cotton summer clothing is expected to increase.


"This year, summer wear in Shenyang is generally left early and with low discount. This is mainly due to the unusual weather in Shenyang this year and the frequent rains. Shenyang's summer is still very short today, and the autumn of June is almost over."

Lou Jinghong, Secretary General of the Shenyang clothing industry chamber of Commerce, believes that this summer dress is going to be a big blow. For businessmen, this is a very helpless thing, but for the public, it is an opportunity.


Lou Jinghong believes that as long as it is not a particularly good economic condition and is especially concerned about new clothes, it is absolutely economical to choose to pick up goods at a discount.

"Generally speaking, many garments, especially some classic styles, will not be out of fashion for several years, so avoid the rush hour when they are just listed. Now it is absolutely cost-effective to buy at low prices."


Lou Jinghong also believes that many provinces and cities suffered natural disasters this year, and cotton prices may rise, so some cotton summer clothing has added value.

"Maybe you want to buy some of the same clothes next year, and now the price can't be bought at all."


 

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