Coffee Shop &Nbsp; Market Outlook Should Not Be Underestimated.

Now whether it's a western restaurant, a tea restaurant, a hotel, a hotel, or a KTV, a bar, etc. Coffee They are all necessary. Drinks Stationed in it. In the white-collar life nowadays, coffee is also an essential beverage. Many white-collar workers used to have a cup of coffee in the morning to cheer up the spirit of work, and it was also good for the stomach and intestines. Many commercial buildings are also specially equipped with coffee brewing areas. This permeates the trend of life, making coffee products very promising.

　　 consumption group

According to the survey, the main consumers of coffee are urban workers. This group of consumers is also the leader of social fashion. They are interested in foreign catering culture and are easy to accept. As far as economic strength is concerned, they can also take part in the cost. At the same time, the number of male consumers far exceeds that of female consumers, and most of the purchasers are male. The reason is that coffee products are more concerned by men, and they are more likely to be favored by men as a hobby.

　　 Investment And profit

For a coffee shop, pre investment is mainly divided into first inventory, first rent and pre decoration. Take a shop with an area of 45 square meters as an example, the first rent will be charged to three, and the cost will be around 16000 yuan. If there are more varieties of coffee utensils and materials, the business area must be larger, and the investment in the inventory will be larger at the same time, at 150 thousand yuan. The general operators should also take part in the key business, with an area of more than 20 square meters. The characteristics of the coffee product determine that the shop is mainly stable and taste in the decoration process. Therefore, in the decoration, the dark brown wood material is used, the decoration cost is about 20 thousand yuan, plus some liquidity funds, and the investment of a coffee shop is pre invested at 200 thousand yuan.

Coffee products are not a highly profitable industry. In general, the profits of appliances are 10%, and the profit of materials is 20%. Although coffee utensils are a one-off business, coffee materials are consumables. Many customers will become regular customers after a single consumption and come to buy materials, so the overall profit of coffee products is good.

Take the 45 square meter shop as an example, the biggest expense is the rent, which needs about 4000 yuan per month. If we employ 2 employees, the monthly salary of wages and other benefits will be around 3000 yuan, plus 2000 yuan of water and electricity, tax and promotion and other expenses. The monthly operating cost will be at least over 9000 yuan. If the average profit of coffee products is 15%, then to achieve breakeven, the monthly turnover should reach 60000 yuan. According to the 30 days per month, the daily turnover of 2000 yuan can be guaranteed.

Risk warning and Prevention

Compared with the full-bodied tea culture, coffee has a certain distance from the real mainstream beverage in the mainland. Coffee has entered the Chinese market in the state of instant coffee, while bringing convenience to consumers, it has also brought a problem that can not be ignored. It is to let consumers distort the real coffee culture. Now even some cafes use instant coffee to send consumers, which is extremely unfavorable for the rapid development of the coffee market.

For most consumers in China, coffee consumption is not necessarily a beverage, but also a symbol of taste. Therefore, consumers in the domestic coffee market should be more patient in the education and dissemination of coffee culture, and sell knowledge and coffee together. If the customer does not understand the coffee, the coffee master must be able to explain to them some coffee knowledge in time and recommend suitable varieties to them. Once customers have any problems with coffee beans, coffee brewing and baking, coffee masters should be able to explain to them patiently and carefully. If customers find the coffee that suits their taste best and learn a lot of new knowledge, they may enjoy visiting the coffee shop in the future.

The average coffee consumption per capita in developed countries in Europe and the United States is over 500 cups per year, while the average Chinese coffee consumption is only 4 cups a year. In Beijing, Shanghai, Guangzhou and other big cities, the average annual consumption per capita is only 20 cups. China's coffee consumption market has a huge growth space, and the market prospect can not be underestimated.