Nestle CEO Peter Brabeck &Nbsp; Why Big Business Is Stronger?
As one of the oldest companies in the world,
Nestle
The company has today's ambitious and dedicated ambitions.
Newspaper
Everything that headline companies do not have.
Nestle respect
technology
But it does not consider technology as the core of strategy. Nestle attaches importance to development, but prefers to develop under control; Nestle seeks talented experts, but only needs words and humility experts.
Nestle
CEO
Peter Brabeck doubts the call for radical change; on the contrary, he believes in gradual change.
Brabeck said that when a company is at a critical juncture, it is good to carry out huge and drastic changes.
However, every company in the world is not always in crisis.
Many companies like Nestle have done a good job - they have avoided the upheaval caused by radical change through gradual change.
Although Brabeck admits that in order to win competition in today's turbulent market, the company must change, but he identifies and strengthens the company's long-term and unchanging aspects as the core of its work.
For example, Nestle will not turn technology into the center of strategy. The core of Nestle is people, products and brands, that is all.
Indeed, Nestle has created better products through technology, but the company has given the technology a reasonable position, that is, to support it behind the scenes.
Brabeck also talked frankly about how to fight against complacency in a well developed company, how to institutionalize cooperation in a decentralized organization, how to resist the pressure to pursue short-term profits from the capital market, and how to focus on the long-term development of enterprises.
In a word, what he wants to talk about is how to win through gradual change.
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