Wenzhou Service Enterprises Hand In Hand Cool 6 To Build Network Shopping Brand
Business associations, video sites, two seemingly eight pole can not beat the agency, but in our city to reach a strategic cooperative relationship.
Yesterday, the city clothing chamber of Commerce signed a cooperation agreement with the well-known online video website Cool 6 network, intended to integrate part of the processing small and medium-sized city.
clothing
The products of enterprises create an online shopping brand shared by small and medium-sized enterprises, and then carry out network promotion.
"Nearly 80% of the garment industry in Wenzhou is processed, without its own brand and without direct selling channels, which is very unfavorable for the pformation and upgrading of enterprises."
city
clothing
Zheng Chenai, President of the chamber of Commerce, said that because of the scale constraints, these enterprises simply could not afford the increasingly expensive brand promotion at the moment.
How to build brand for small and medium enterprises at a lower price is a problem that the city clothing association has been thinking about.
At yesterday's signing ceremony, cool 6 network put forward a "Wenzhou clothing brand to enhance the tens of millions of support programs for the clothing industry in Wenzhou".
Cool 6 network chairman said that it will come up with a value of 10 million yuan.
network
Advertising resources provide help to Wenzhou garment enterprises that are willing to break through the Internet platform.
Cool 6 network is the world's first listed video website. It was the only video sharing website that signed the Olympic video on demand with the CCTV network. It has been rated as the fastest rising Internet Co in the world.
Reporters learned that before the cooperation, Semir and other enterprises in this year tried to brand promotion on this website during the world cup, and received good results.
It is reported that as the first step of strategic cooperation, the city clothing trade association will screen out the first 12 small and medium-sized garment enterprises to jointly build a brand new online shopping brand, and then promote it in the whole industry.
At the signing ceremony yesterday, a number of small and medium-sized enterprises in our city signed a substantive cooperation agreement with cool 6 network.
In fact, the "touch net" of garment industry in our city is no longer news.
The city clothing trade association has launched the "Wenzhou apparel network TV" earlier.
Www.wzfztv.com
) video promotion of clothing industry, enterprise news events and image display.
At the same time, the new Wenzhou clothing network.
Www.wzfashion.org
It was also launched in May of this year.
Not long ago, Internet commerce giant Taobao also held a sharing conference in Wenzhou.
In this regard, Zheng Chenai believes that Wenzhou can no longer have a traditional commercial center such as the Miao fruit temple, for small and medium-sized enterprises to step by step.
In the face of the advent of the Internet marketing era, Wenzhou enterprises must pay close attention to the "Internet access" and achieve a new round of development with the innovation of business models.
- Related reading
Lining Gradually Raised Prices And Narrowed The Price Gap With International Brands.
|
- City Express | Deep Foundation: Deputy Secretary Of The Municipal Party Committee And Mayor Chang Shuming In Samsung Clothing Research
- News Republic | Samsung Garment As A Practical Training Base For College Students, Does Not Forget To Take The Initiative To Provide Internship Opportunities For Graduates.
- brand building | Remember The Mission Of Jinzhong City People'S Congress To The Samsung Garment Expansion Project Base Research
- Dress culture | Non Heritage Culture: General Tiger Appeared In The 2019 "ABC Cup", The First Jinzhong City Vocational Skills Competition.
- Dress culture | The Inheritance And Development Of The Handicraft Skills Of The Heritage Culture "General Tiger" Won The Entrepreneurial Award.
- Company news | Devotees Of The Great Parade: Shanxi Bing Juan Garment Co., Ltd. Successfully Completed The National Day Military Parade Production Task.
- Fashion brand | G-SHOCK (CASIO) X CONVERSE TOKYO New Joint List Will Be Landed Next Month.
- Fashion brand | Chao Card 424 X Arsenal (A Senna) Joint Gentlemen Clothing Series Released
- Fabric accessories | Leading The New Trend Of Wool Industry, The Eighteenth "Weaving Trade Fair" Will Be Held In November.
- Fashion blog | The Main Trend Of Autumn And Winter Is Western-Style Clothes, Loose Trousers, Big Shoulder Suits And Retro Costumes.
- Guangxi'S Investment Environment Has Gradually Improved, Attracting Taiwanese Businessmen To Get Together.
- The US International Data Group Aims At China'S Fashion Industry.
- Post Crisis Era: Multinational Minimum Wage Garment Enterprises Face Rising Salary Pressure
- The High-End Consumption Power Of China'S Women'S Wear Market Is Increasing Sharply.
- The Upgrading Of Textile Industry Is "Another Dry Towel".
- China'S Textile And Apparel Exports To Japan Are Not Optimistic.
- Jackie Chan Supported The Philippine Police Incident &Nbsp, And Gave Inspiration To The Celebrity Endorsement Shoe Companies.
- How To Face The Recall Test Of Chinese Children'S Clothing
- 2010 Post Crisis: The Best Way To Seek Talent
- Mr. Chen: Focusing On Business