Can Export Of Shoes Enterprises Suffer From Foreign "Rich" Certification?

On September 7th, "new harmful substances were put forward by European customers.

Reporters interviewed learned that, including toy enterprises, annual clothing,

Host: what kind of pressure do export companies bring to the export enterprises?

Zheng Jingdong: every year, foreign customers will put forward new testing requirements for hazardous substances, and the cost of testing and certification will increase year by year.

For example, in the first half of this year, some American customers suggested that the inspection and certification report of no benzene containing two formate should be provided for every shipment of goods ordered in batches in the future.

Orders placed by foreign customers are usually shipped in batches, at least two to three batches.

That is to say, last year, the next order from the US customer, the enterprise only needed to do a test and certification of o-benzoic acid two formic acid, but now it should be done two to three times.

It costs 4000 yuan to make a phthalate two formic acid. This year alone, the cost of testing has increased by two or three times.

Xu Changsheng: Europe is the most important market for toy export in our city. The European market has the strictest technical requirements for imported toys. The new testing standards emerge in an endless stream. The production cycle of toys is usually 3 months, and the EU often introduces new import toy quality standards every 3 months, increasing the requirements of new hazardous substances detection and certification, which increases the risk of export. When the products are exported to Europe, they may be notified or returned by failing to meet the new quality and safety standards.

Upgrading of old models

Moderator: new testing and certification requirements increase the production cost of enterprises. How should enterprises cope with this?

Zheng Jingdong: in order to meet the new testing requirements, enterprises must find new materials that meet the standards.

When selecting suppliers of new materials, enterprises should "sell more goods" and select suppliers with raw materials and accessories with higher cost performance.

In addition, raising prices is also one way to reduce pressure on enterprises.

In view of last year's old style, the enterprise can carry out refurbishment design. Although the shape is the same as last year, it can use the most popular color and pattern elements of the year. After the renovation of the old model, the quotation can be raised a little bit than that of last year, and the customers are more willing to accept it.

Xu Changsheng: in addition to the increased cost of testing, the price of major raw materials such as hardware and cloth has also risen three or four this year.

In the face of cost pressures, raising prices has become an inevitable choice for enterprises.

Considering the sensitivity of foreign customers to raising prices, this year, if foreign customers place orders for old styles, enterprises can not raise their quotations, but require customers to double the order. Considering that the new products usually offer higher prices than the old ones, this year, the enterprises speed up the frequency of new product updates, and launch a new product catalog every six months, and the speed of updating new products is doubled.

Functional authentication level

Moderator: in addition to the certification requirements of foreign customers, should enterprises take the initiative to conduct testing and certification, and how to conduct certification in a targeted manner?

Huang Haibin: certification is an important proof of product quality. It is helpful for an enterprise to make good product certification. It helps to differentiate its products from unauthenticated low-end products and add value to their products.

For example, a clothing company has developed a functional fabric that can be dust-proof and deodorant. The enterprise can conduct quality certification for new functions of fabrics, obtain authoritative laboratory certification reports, and get recognition from foreign customers.

Zheng Jingdong: enterprises can conduct product testing and certification in a targeted way, such as what quality certification has been carried out by domestic first-line enterprises, and enterprises can apply for certification. In the process of product inspection and certification, testing and certification can help enterprises to improve the technical content and safety of products, and narrow the distance from front-line enterprises.