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The Origin And Development Of Canvas Shoes Culture

2010/9/7 16:24:00 79

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There is always a relationship between products and culture.

The emergence of any kind of product must also be related to its unique history and culture.

For today's popular market

Canvas shoe

Have you ever wondered how it came into being? When did the first pair of canvas shoes come from?

It is learnt that canvas shoes were born in 1917 during the first World War.

War caused economic depression.

Leatherwear

Made a riding boot.

saddle

And the board, wool and woolen made military uniform. Only cheap canvas and rubber are left on the market, so they are made up of durable and cheap canvas shoes.

It is said that how to make the canvas and rubber perfectly adhere to each other. At the beginning, the inventor tried all kinds of methods and could not understand it. He threw the canvas and rubber into the stove and did not do it in a single breath. Unexpectedly, the rubber was "vulcanized" and canvas bonded, and this "beautiful coincidence" made the canvas shoes popular for nearly a century.

The first pair of canvas shoes is called Converse All Star (CONVERSE All-Star card), wearable and durable, and even washed to the washing machine is all right. After the launch, it became popular. By 2008, the world sold more than 600 million pairs, creating a single shoe sales record in the world.

In 1960s, canvas shoes were cheap and solid, making it a symbol of teenage rebellion and hippy spirit, like jeans.

In the classic film "the graduate", it is remembers that the quiet sound of Simon and Jia Feng Kerr's band is the pair of light brown canvas sports shoes on Duustin Hoffman's feet.

The Beatles, the movie "yellow submarine", inspired designers and began to doodle on canvas shoes.

The vamp became a canvas, and with design elements, canvas shoes immediately turned over and turned from sports equipment to artwork.

It was not until twentieth Century, after the two World War of 70 and 80s, that it reached the peak of prosperity and recovery, and all kinds of sports events flourished.

Because of this, the sports brand that was founded in 60 to 80s in twentieth Century is also indispensable in classic shoes. It includes PONY (bonny: American brand) and VANS (vans: American brand). Each Logo symbol is active on canvas shoes.

The revival of early twenty-first Century has also revived these brands or their value.

Adding fashionable design to the existing elements is the most popular taste. Canvas shoes are no longer just "canvas" shoes. Horse hair, leather, suede, denim, corduroy and so on are applied.