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Del Hui Brand Has Made Great Progress In Entertainment Marketing Mode Innovation.

2010/9/10 11:06:00 51

Del Hui Brand Entertainment Marketing

September 10th, it is learned that Deerway China's first concern about the growth of post-90s Society Ethical drama The "very 90" is now in the closing stage and will meet with the audience at the end of the year. After 90 years, this drama describes the social hot topics such as generation gap and concept collision between generations of post-90s, parents, teachers, etc., and has attracted much attention from the day of launch.


"Very 90 after" presents the lively life of post-90s youths and the campus life of alternative youth. In the humorous and relaxed plot, the inherent labels of "rebellion, self, rich two generation, and disobedient" will be torn off after the 1990s. The social topics such as collision of the generation gap and the subversion of prejudices will arouse reflection in the laughter of the audience. Therefore, they will also be praised as the most popular youth drama by the end of 2010.


The famous sports brand, which is famous for its entertainment marketing, is certainly not going to miss such excellent brand display opportunities. The fashionable avant-garde campus life sports equipment has lit up the flying youth of the 90s. The "Jin Hanyi" in the play is a master of BMX. "Huang Xiaolei" is a lively and playful sports beauty teacher. "Xie Meng Wei" is a restless student. Their life and sports style are impressive. Delhi as the only designated sports equipment in the "very 90", the trend of color, personality design and comfortable performance is ingeniously integrated into the plot design, for the post-90s alternative campus life adds a lot of interest and interest.


Through sponsoring a series of fashionable youth movies and TV dramas such as "very 90", "driverless", "Big Slam Dunk" and so on, del Hui has successfully communicated with the brand core consumer groups "post-90s" and "post-80s" successfully with the brand personality of "fashion, dynamism, uniqueness, and shape". It has also demonstrated the good sports and life, and the brand is also entertaining. Marketing Pattern innovation is going all the way.

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