Beware Of Holiday Promotion And "Tricky" Business

2010/9/23 10:59:00 57

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Sales Promotion Consumers

A few days ago, Miss Sun told the Nanjing Qixia consumer association that she was in a certain time ago.

Market

Look at an anti season sale.

Leather clothing

Because of the high price, it has been slow to launch.

As the two sections approach, major businesses are developing discount.

Promotion

Miss Sun took the opportunity to take the opportunity to come to the store, and even though all the clothing categories were labeled with a half price red label, the fur coat with a price of 5800 yuan was marked $11780.

Label

It's a few dozen dollars more expensive than before.

In fact, there are few people like Ms. sun's experience, and the industry and Commerce Department reminding them

Consumer

Holiday spending is more rational and vigilant against the following promotions:

First, "dark rises and bright descends".

Many businesses first increase the original price by one or even several times, and then label a tag with seventy percent off to attract customers' eyeballs. The discount price is even higher than the real price.

The two is to give coupons.

"Buy 100 to send 100", "buy one get one" is one of the most popular promotional means for many businesses during festivals.

The move is to attract consumers to spend as much as possible, but it turns out that many consumers have bought a lot of goods that were not very needed.

The three is to sell fast expired products.

These commodities are concentrated in food, washing products and other goods with a shelf life.

Businesses will soon be out of date. In order to "ship quickly", they often spared no expense in their money.

The four is to promote old goods.

Careful consumers can find that the "stack up" and "three fold" products in the mall are such goods.

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