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China'S High-End Baby Industry 2010 Global Summit Hushan Sword

2010/9/23 16:02:00 110

According to the latest statistics, China's newborn consumption is pregnant with an average annual income of 10000 billion yuan, which is increasing by 17% annually.

Compared with such a huge market potential, China's baby products market is still in its infancy, and its development level is less than 20%, and the high-end infant market is still blank.

But the reality is that the world's top babies.

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Already known business opportunities, devouring the market share of baby brands in China, in Shanghai, Guangzhou and other large and medium-sized cities, there are less than 30% local brands in children's wear sales area. In this context, on September 9th -10, "2010 China's high-end baby industry global summit" was held in Shanghai world Trade Center, Shanghai City Commercial Committee Deputy Director, Shanghai import and Export Chamber of Commerce President, Shanghai lancen group president Tang Jianhua, Huicong group president Guo Fansheng, Shanghai

silk

Group Chairman Xu Weimin, Stokke Asia Pacific president Steen, as well as Zhang Suyang, Bai Jiexian, Xie Hong, BridgetKelly, Lei Yaru, Li Guangdou and other 500 guests from government, business, industry, fashion, participated in the event to conspire to the future development of China's high-end baby industry.

The second right is Mr. Wang Yaomin, chairman of i-baby brand and chairman of Shanghai three question group.

In the opening speech of the summit, Mr. Wang Yaomin, chairman of the i-baby brand and chairman of the three question group of Shanghai, put forward two points of thinking on China's Industrial Development: "first, as a big exporter, we have more than 170 products sold in the world, but there is no internationally recognized brand.

We are a typical "export power".

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"Small country", we can even say that we are well deserved "zero brand country"! Second, China's high-end consumer market is extremely foreign and non foreign brands do not buy it, and the most frightening thing is that foreign low-end brands are entering the Chinese market in large numbers. They even make big profits and earn the Chinese money easily.

Too many disappointing Chinese agents take foreign brands for their own sake! Too many disappointing high-end stores rely on foreign brands and arrogant! For this, I feel anguished! "Wang Yaomin's strong national feelings and momentum speech attracted the applause.

It is the grand mission of building a high-end brand that belongs to China and can stand on the top of the world's brand. Wang Yaomin resolutely founded the i-baby brand in 2007 and insisted on taking the high-end line. "Resolutely building i-baby global high-end baby brand".

During the summit, many guests also discussed how the orderly operation of the infant industry, the establishment of brand and sound development and other issues were discussed in a keynote speech and round table dialogue.

It is reported that China's baby economy has entered the golden period of development, and many entrepreneurs have entered the big cake.

But i-baby, as a rising star, did not fight with his predecessors in the Red Sea. Instead, he studied the consumption behavior and consumption concept of the 80's, and entered the high-end infant market in China, which opened up a blue sea for the baby industry.

"I-baby insists on taking the high-end line because we have five thousand years of excellent traditional baby raising culture, an ancient and excellent business intelligence in the East, and more importantly, we still have the largest market demand in the world.

But the high-end that we advocate is not high-end in the narrow sense. In the narrow sense, the high end simply refers to the high-end price. However, our high-end station is at a broader level, its connotation is high grade, high quality and high performance price ratio, which is the two choice of all rational consumers.

Wang Yaomin explains so much about the connotation of "high-end brand".

During the two day summit, the organizers also invited i-baby global partners and top officials of European top baby home brands to introduce the latest development trend of Shanghai, Europe and America. The leaders of Shanshan Group, Shanghai silk group, three question group and Xinyue Hui will also deliver keynote speeches from different angles.

What is particularly striking is that the i-baby brand also launched the "2011 spring and summer new products conference" in the same period. The eight series of Kung Fu Kids, space friends, waltz, secret garden, baby farm, Happy Zoo, marine partners and mermaid princess came to the scene. The children's models can perfectly demonstrate the i-baby style, innocence, elegance and elegance of the brand style and design concept.

"By the end of 2010, i-baby will have 100 direct and franchised stores nationwide. By the end of 2012, i-baby is expected to open 300 nationwide direct and franchised stores. At the end of 2013, i-baby will break through 500 national direct and franchised stores."

The three step plan of i-baby is impressive.

As the most influential and influential global event in 2010, Mr. Wang Yaomin hopes to take this opportunity to explore the way forward for i-baby national brand and international brand, and this exploration will go all the way.