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YOUNGOR Chairman Li Rucheng: Fashion E-Commerce Is Hard To Develop In China

2010/9/23 18:04:00 71

Youngor

Li Rucheng, chairman of the group Limited by Share Ltd, said in an interview that fashion products were difficult to carry out in China.

Electronic Commerce

Development.

Li Rucheng believes that, generally speaking, the current e-commerce business is generally relatively simple products, such as socks,

Underwear

Don't need to spend too much time thinking about choosing and matching clothing products that will not be affected by fashion trends, or milk powder.

brand

Products, components, functions and other information can be selected products. The characteristics of these products determine that they are suitable for e-commerce.

But fashion products are very different.

Li Rucheng said, because fashion products involve a lot of subjective factors, such as fabric, texture, and the actual effect on clothing, so it is relatively difficult to develop on e-commerce platform.

Li Rucheng said that fashion e-commerce is still in its infancy in China.

There are many differences between Chinese and Western countries in the market environment. For example, people in western countries are more nervous and prefer to solve problems in a simple way, but Chinese people prefer to take their family to the mall.

Therefore, the fashion e-business market in China still needs a relatively long incubation process.

Sponsored by the Ningbo Economic Commission and Ningbo Organizing Committee of the Expo, Ningbo, China's financial media, with the theme of "Ningbo's textile industry development and pformation and upgrading Ningbo action", was held on September 8, 2010 ~10 in Ningbo City, Zhejiang province.

As one of the important activities of the 2010 Ningbo Clothing Fair, which will be held in from October 21st to 24th, this event has visited traditional fashion brands including YOUNGOR and Shanshan, as well as OEM enterprises represented by Shenzhou knitting, lion Dun group and fig group.

In order to introduce and demonstrate the textile and garment industry in Ningbo in order to meet the needs of market development under the new global economic situation, we have carried out the pformation and upgrading process and achievements from four aspects, namely, the internationalization, diversification and fashion of traditional brands, the branding of OEM enterprises, the deepening and flatness of industries, and the extension of manufacturing to commercial circulation.