Environment And Service Of Network Marketing

　　 network marketing Environmental Science

1, the internal environment of the enterprise, the internal environment of the enterprise, including the relationship among the various departments within the enterprise, coordination and cooperation, and coordination of the relationship between the marketing department and other departments, so as to ensure the smooth development of the marketing activities of the enterprise.

2, supplier, supplier is a company or individual that provides production and operation to an enterprise and its competitors. Suppliers have a substantial impact on the marketing business of an enterprise.

3. Marketing intermediary Coordinate business promotion and distribution of products to the ultimate purchaser company.

4, customers or customers, customers or users are the market of enterprise product sales, and are the direct or final marketing objects of enterprises. The development of network technology has greatly eliminated the restriction of geographical location between enterprises and customers, and created a mechanism to make it easier for both sides to access and exchange information. Customers can get more demand information through the Internet, so that his purchase behavior is more rational.

5, competitors, competition is the inevitable rule of commodity economic activities, network marketing is no exception.

　　 service content

1. Internet market survey: we mainly use Internet's interactive information communication channels to carry out investigation activities. It includes direct online surveys through questionnaires, and through the Internet to collect some second-hand information needed in market research.

2. online consumer behavior analysis: Internet users, as a special group, have distinct characteristics from traditional market groups. Therefore, in order to develop effective network marketing activities, we must have an in-depth understanding of users' demand characteristics, Purchase Motives and purchase behavior patterns. Understanding group characteristics and preferences is the key to online consumer behavior analysis.

3. network marketing strategy formulation: different enterprises are in different positions in the market. When adopting the network marketing to achieve the marketing target, they must adopt the marketing strategy that is compatible with the enterprise. At the same time, when making network marketing strategy, enterprises should also take into account the impact of product cycle on the formulation of network marketing strategy.

4. online product and service strategy: as an online product and service marketing, we must reconsider product design, development, packaging and brand traditional product strategy combined with network characteristics.

5. website promotion and so on: another: domain name registration, virtual host, website construction, portal website search, engine registration, network integrated marketing.