Heng Yuan Xiang Dress Invites You To Join Us

In 2008,

Heng Yuan Xiang was founded in 1927 in Shanghai, China.

China and the world have one of the largest wool companies in the world, and the annual wool consumption is more than 10000 tons.

Products include wool,

In 1999, Heng Yuan Xiang won the title of "China well known trademark".

In 2002 and 2003, we won the title of "the ten most popular brand in China" for two consecutive years.

In August 2006, Heng Yuan Xiang ranked second in China's 100 most valuable time-honored brands.

In November 2006, Heng Yuan Xiang won the first national quality award in the industry.

In 2007, Heng Yuan Xiang ranked 64 in the list of China's 500 most valuable brands released by the world brand laboratory, with a brand value of 9 billion 458 million yuan.

In 2008, Heng Yuan Xiang entered the "Asian brand top 500", ranking 336.

Heng Yuan Xiang is the first enterprise to implement brand operation in China after entering the market economy (1991). It is also the first Chinese franchising enterprise (1999).

Heng Yuan Xiang currently has more than 40 core affiliate factories, more than 600 franchisees, distributors and more than 9000 affiliate sales outlets.

The coverage rate of sales outlets in China's provincial market is 100%, the market coverage of land and municipal level is 93%, and that of county level market is more than 60%.

Milton, Kotler, the world marketing master, vice chairman of the international brand alliance, Coca-Cola's chief consultant, and Francis Francis Mcguire, who is known as "brand gold finger", gave high praise to Heng Yuan Xiang's brand management, and praised Heng Yuan Xiang as China's "Coca-Cola".

The soul of Heng Yuan Xiang's brand management is Heng Yuan Xiang's cultural strategy, which can be summarized as follows:

Heng Yuan Xiang's mission: clothes and quilts

Heng Yuan Xiang's vision: China's first world class

Heng Yuan Xiang's spirit: strive for the satisfaction of consumers.

Heng Yuan Xiang's strategic orientation: we should not do it for others.

In December 22, 2005, Heng Yuan Xiang officially became a sponsor of the 2008 Beijing Olympic Games. This is the first non sport textile and garment enterprise in Olympic history to become a sponsor. In November 30, 2008, Heng Yuan Xiang became the first partner of the Chinese Olympic Committee.

1, the correct brand management concept - a certain brand management experience.

2. Rich experience in retail management with years of experience in commercial retail and management.

3. Suitable store location -- the shops in the two types of business areas or shopping malls in the region (the stores inside the stores require a shop) with a practical area of not less than 35 square meters.

4, a certain amount of capital guarantee - to join must have considerable capital strength for pre store rental, decoration and the first batch of purchase funds {page_break}

Heng Yuan Xiang is a Chinese time-honored brand with 80 years of profound culture. In 2007, its sales volume was close to 4 billion 500 million yuan, and its brand value exceeded 9 billion 400 million yuan.

Following the sponsorship of the 2008 Beijing Olympic Games, Heng Yuan Xiang, a partner of the Chinese Olympic Committee in 2009-2012, will participate in the promotion of major international events.

We can be proud to say that Heng Yuan Xiang is the only company in the industry that has strong brand advantages of Beijing Olympic Games and Olympic Committee partners.

Today, Heng Yuan Xiang Group has created an international brand Fazeya (color sheep) series leisure clothing brand integrating fashion and leisure. The Shanghai Kang Qiang clothing Limited by Share Ltd is solely responsible for the design, development, production and sale of the brand product. This is also the project of the only independent company of Heng Yuan Xiang group.

The full name of the Fazeya trademark is Fashionable Zealous Young Adult. The English will be: fashionable and enthusiastic young people.

The color sheep originated from Heng Yuan Xiang, the mascot of the Chinese sheep year.

2003 was an unusual year for the color sheep. It was successfully created by the state post office as the main pattern of the 2003 year stamps.

Thus, FAZEYA became the first brand to name the country's stamp card.

As the second brand of Heng Yuan Xiang group, Cai Yang has inherited the excellent communication ability and planning ability of Heng Yuan Xiang.

Taking full advantage of the Olympic resources of Heng Yuan Xiang and relying on the Olympic platform, we will further enhance the awareness and reputation of the color sheep brand in the minds of consumers, and combine the "dynamic" and "Olympic spirit" advocated by FAZEYA.

Since its birth in 2003, every step of color sheep has been steady and steady.

The "top seven" is the first milestone for itself, followed by "the top three industries", "industry first", "China first" and "world-class".

"Color sheep is always good."

Tel: 010-84606395

Fax: 010-84606395

Address: No. 33 Jianghai South Road, Fengxian District, Shanghai.

Mailbox: hyxfazeya@163.com

QQ:276163792