Product Creativity Is Worth &Nbsp; Organic Cloth Shoes Are Worth Increasing.

When interviewed in Dongxiang County, the author found a gratifying phenomenon: the natural sponge gourd plus Organic summer cloth was processed by traditional technology.

It is understood that the company specialized in the production of Luffa series products in the past, because rough processing, although pure natural and widely sold, but the added value of products is very low.

After the outbreak of the international financial crisis last year, the export of enterprises declined sharply and fell into a dilemma.

In order to get rid of difficulties, enterprises are willing to invest in technology, marketing, culture and other aspects of talents, forming innovative teams, developing organic products, declaring national patents.

A series of competitive products have come to the fore, and the strength of enterprises has reached a new stage.

Looking at Gan Po's land, ecological agriculture is surging, but it is not a green and organic label. It has doubled its value and become the darling of the market.

On the contrary, because of the lack of deep development, bold innovation, and lack of brand awareness, many high quality agricultural products are not excellent, but are not new.

There are many high-quality agricultural products in Jiangxi, but the level of industrialization is low, not only lack of innovation, but also lack of brand awareness.

Why does our province lack the agricultural brand with market influence? Apart from the weak brand awareness of enterprises, there is a lack of in-depth understanding of the brand formation mechanism.

Creating brand is different from grasping quality, grasping quality internally, creating brand externally and internally and externally, so that enterprises can develop.

The connotation of brand includes not only technological innovation, but also cultural creativity, modern marketing and so on.

Product innovation is the cornerstone for enterprises to become bigger and stronger. Brand agriculture is the hope for farmers to increase incomes and become rich.

Developing the best selling products and building brand agriculture not only requires the agricultural leading enterprises to have the sense of innovation and brand, but also needs the support of the government and the society to form a resultant force, so that the green hills and green hills of Jiangxi can become Jinshan Yinshan.