How To Operate A Stationery Store To Make Money?

Stylistic wholesale has always been regarded as a high profit industry.

Ten years ago, there was not a lot of wholesale business in Guangdong. Many people chose to enter the industry at that time and earn their first pot of gold.

Mr. Lin, who runs the wholesale shop in the wholesale and wholesale market of the balance, is one of them. Although he is not rich and expensive, he has earned Guangzhou's real estate and his family's worry free life.

Selling stationery to make a big house

Mr. Lin opened a wholesale shop in the wholesale market of Tian Ping.

Mr. Lin has been in the more than 30 square meter shop for more than 10 years.

It has always been the business of Mr. Lin to take care of the shops. Later, his wife came to the store to help them. Two people worked together to earn money to support their families for their children to go to school.

Mr. Lin is Chaoshan people. He is not very good at speaking. He didn't have much thought when he chose stationery wholesale.

"When I started this wholesale store, I didn't start very well.

The business was mainly done at that time. After all, ten years ago, there were not many wholesalers.

First, fewer competitors, and secondly, stationery and other products are not so high cost, and the profit margins of doing stylistic wholesale business are quite considerable.

Therefore, if we say "Wei Shui", that is, the first few years also managed well.

Relying on the wholesale business of style, Mr. Lin quickly earned his first pot of gold, and bought a house near the balance shelf a few years later.

Competition in style wholesale is fierce.

Although it has been immersed in the wholesale industry for ten years, Mr. Lin has to lament the difficulty of doing business.

"Just like this day Ping Ping, in the early 90s of last century, it was also the outer suburb of Tianhe, surrounded by vegetable plots and bungalows.

But in recent years, everyone has seen that making wholesale has a profit, so you are next to me, I am next to you, the stylistic wholesale shop is everywhere in this market.

Reporters walked around the market and found that there are many stylistic wholesalers in the wholesale market.

According to the shopkeepers of these wholesalers, the wholesale market of Guangzhou's cities and towns is mainly concentrated in Liwan, Yuexiu and Haizhuqu District.

"Especially in the area of Huang Sha and Yide Road, thousands of shops are doing wholesale business of stationery and sports goods.

Plus some office supplies supermarkets, and supermarkets, shopping malls also have stationery retail, to a certain extent with our traditional street style shops to grab business.

Some large companies will go to large scale wholesale market when purchasing, after all, the goods are low in price and complete in commodities.

30 thousand yuan monthly sales is not losing money.

Mr. Lin said, because it is difficult to compete with large specialized wholesale markets, so in order to win customers, these sports shops not only do wholesale business but also do retail business.

Retail is mainly aimed at college students and primary school students in nearby Sha Tai Road.

Although sales volume of stylistic retail sales is not very large every month, the profit margins are more flexible due to the fact that the gross profit of single products is much higher than that of wholesale.

And if wholesale, stylistic shops usually provide telephone ordering and free delivery service.

Although Mr. Lin refused to disclose the specific sales situation in his shop, the reporter still helped him figure out the accounts: Mr. Lin's shop invited 3 shop assistants, all of whom were Mr. Lin's hometown people. The monthly cost of the package is 800 yuan, the shop rent is about 5000 yuan, and the incidental expenses (water and electricity, garbage fee) are about four hundred or five hundred yuan, and the monthly expenditure is about 8000 yuan.

Now, the average profit of wholesale and retail of sports goods is less than 30%.

According to this ratio, Mr. Lin's stylistic wholesaler has a turnover of nearly 30 thousand yuan a month to keep balance.

Experience of wealth creation

According to customer purchase pricing

Reporters visited several wholesale shops in the market, found that stationery and office supplies in various stores were quite complete, and there was not much difference in products. The key difference was the price of products.

There is a stylistic wholesale store near Mr. Lin's shop. His shop assistant told reporters that the price of their stationery may be the highest in the market.

"The customers who come to our store are usually companies. When they come to the wholesale market, they look at the quality and appearance. Therefore, our shops are targeted when they purchase goods, and are particularly particular about the two aspects of texture and appearance.

Most stylistic wholesale shops have a fixed customer base, and they can buy goods according to customers' preferences.

Expand product price range

In the interview, reporters also found that the price range of products in some stylistic wholesalers is relatively large, for example, a pen, from a few wool to more than eighteen yuan; basketball is less than ten yuan, up to three, four hundred yuan.

In the words of shopkeepers, it is to satisfy different customers in different grades.

According to shopkeepers, there are many kinds of sports goods, and they should be classified into good grades, uses and prices.

Although this can attract more customers, it also has higher requirements for the size and purchasing power of the store.

Not all shops have the ability to purchase a large number of high priced products, and the sale of high priced products is narrow.

And so many kinds of stationery must be divided into grades, and it is more difficult to purchase. It must be very careful.

Therefore, in the supply of some of the more well-known agents, such as Zhonghua brand pencil, hero ink and so on.

The rest of the products will be purchased by themselves.

Reminder of wealth creation

Increase of access threshold

Shopkeepers remind that at present, the profit margins of doing stylistic wholesaling are getting smaller and smaller, and the cost is getting higher and higher.

Now start this line, the starting point is relatively high, may have 80 thousand -10 million start-up funds.

In addition, there will be a "waiting period" at the beginning of the wholesale of stylistic products, and there will be certain requirements for pressing goods, so there must be a certain amount of working capital for turnover.

Address selection is the key.

Compared with other ordinary shops, the stylistic stores have more emphasis on the site selection.

Since the users of copycat products are mostly copywriters and students, site selection should be based on office buildings, office buildings and schools, rather than those with large traffic volume.

Besides, for the shops with low gross margin, the rental cost must be accounted well.

Generally speaking, the store of stylistic shop does not need to be too wide, 2-3 meters are more appropriate, but must have certain depth.

In decoration, it can be simple in style, but reasonable in shelf settings, giving people a sense of convenience and convenience.

Don't crowd your customers away from turning around.

There is also a busy season for stationery wholesale.

Many of the wholesale and sports goods in the wholesale and wholesale market are small and medium-sized enterprises or schools.

It seems that for schools, before the beginning of school and the beginning of school, there are more purchasing teaching and student supplies, while the usual business will be lighter.

In addition, selling stationery is also like selling clothes. We should pay attention to seasonal and fashion.

Maybe for a while, this stationery was sold well, but after a while, it entered the off-season.

Avoid stationery wastage

Many of the stylistic shops in the wholesale and retail market of the balance are shops on the first floor and warehouse on the two floor. According to the insiders of the wholesale trade, it is a frequent phenomenon to do this "pressing goods", but fortunately, these products have no "shelf life", so the "pressing goods" in the off-season can still be sold in the busy season.

However, we must also consider losses. The loss of stationery comes from many aspects. If it is misplaced, it will also cause losses.