Zhongshan Quality Supervision Department Launched Special Action On Counterfeiting Footwear

　　 Recently, Zhongshan Quality Supervision Department In a special action against counterfeiting footwear, the case was investigated and investigated for alleged production. Counterfeit footwear 12 cases of illegal cases were found, more than 4800 fake shoes were found, and the value of goods involved was 17000 yuan.

With the advent of autumn and winter, footwear industry has entered the peak season of traditional production. Recently, the quality supervision department has organized a shoe. Anti counterfeiting special Get some action. The operation inspected more than 50 shoe manufacturing enterprises, and investigated 12 cases of illegal products suspected of producing counterfeit footwear, and seized counterfeit "PUMA", "POLO" and "LACOSTE" brands, and more than 4800 pairs of casual shoes and sneakers for counterfeit products. The value of goods was 17000 yuan.

Supplement:

PUMA (Puma) will win its 100% stake in Shanghai (LibertyChinaHoldingLtd.), a long-term joint venture in China to take over its business activities in mainland China and Hongkong. The takeover will take effect on January 1, 2011. Li Bin is a joint venture between PUMA and Sw ire Resources Ltd (SwireResourcesLtd.), and PUMA holds 51% of the shares. Over the past few years, the Puma (Shanghai) trading company and Puma Limited Hong Kong Company have been responsible for the distribution of PUMA products in mainland China and Hongkong, and will continue to be responsible for the related distribution work in the future.

Through this comprehensive acquisition, PUMA will further consolidate and expand its position in the Chinese market, so as to ensure that PUMA, Puma's dynamic life brand, can fully tap the great potential of the largest Asian market. As part of the company's five year strategic plan, PUMA will be solely responsible for promoting the implementation of its development strategy so as to fully grasp the opportunities in the Chinese market.

Johan Zeitz, chairman and chief executive of PUMA, said: "with the acquisition and the full takeover of all aspects of PUMA brand management, we can better grasp the future opportunities and accelerate the brand development of the company in the Asia Pacific region in the next stage of development." (JochenZeitz) We are very grateful to you for being a close partner in our first phase of operation in mainland China and Hongkong. "

Through assessing the growth potential of mature and emerging markets and prioritizing investment opportunities, PUMA's five year strategic plan has identified a potential sales target of 4 billion euros, which will be achieved through organic long-term growth.

　　 As part of its ambitious strategic plan in the Asia Pacific region, PUMA will strengthen its partnership with its existing business partners and expand its existing business in China by designing and upgrading existing PUMA stores and opening new stores.