Entrepreneur Image Needs Crisis Management

In the eyes of many Chinese entrepreneurs, it seems that keeping a distance from the media and the public is the best way to guard against the image crisis. Unfortunately, this idea is often proved to be a willingness.

Low profile mystical mysteries, such as Wong Kwong Yu, former chairman of Gome and chairman of the board of directors of Delong group, Tang Wanxin, are not able to prevent the crisis from erupting.

Like enterprises, the gap between the visibility and pparency of individuals is the soil of the image crisis.

Too much deliberate understating will only aggravate the untruthful speculation of the entrepreneurs themselves, and all kinds of rumors and malicious attacks may breed.

As early as 100 years ago, American business tycoon Rockefeller was beset by public opinion such as "sweaty capitalist" and "damned monopolist". Rockefeller hired a famous public relations expert, Ivy Lee, to help him manage crisis image.

Avi Lezirockefeller's first suggestion was to ask him to put aside the authority of the high authorities, enter the mining area and factories, communicate with the front-line workers, and consolate them, so that they can feel a real Rockefeller, rather than a huge business owner, but a ruthless and merciless entrepreneur.

The success of this pparent communication has prompted workers to have a renewed understanding of Rockefeller.

In this time

1., enterprises must maintain effective communication and communication with the media and maintain a balance between pparency and visibility.

2., the interests of enterprises must be related to public interests and social interests.

3. let the public know the intention and value of the existence of the business.

Enterprises must comply with the mainstream values of society, not the other way around.

These three principles are also suitable for entrepreneurs to think about their own image management.

The successful entrepreneurs are deliberately blinded by the mysterious colors, but they have always been indifferent to social public welfare and deliberate against the mainstream public opinion, all of which are the source of the crisis of the entrepreneur's image.

If entrepreneurs

Speed: when an image crisis occurs, procrastination or ostrich will only add fuel to the incident. The entrepreneur must act immediately. The clarification clarifies that the apology will be apologized for the first time and try to control the crisis in a small area.

Attitude: when an entrepreneur's words or deeds or enterprise's actions hurt the public interest, the enterprise must communicate with the media and the public in a sincere way, and resolve the continued rise of the public's hostility with a sincere and cooperative attitude.

Scale: when a crisis occurs, when an entrepreneur interpretations or expounds an event, he must grasp the scale of the public interest or the priority of social interests, put the expression of personal interests or corporate interests in the public interest, and package or explain the causes of the incident from the angle of public interest.

The relationship between entrepreneurs and enterprises has always been harmonious. Good CEO image will greatly enhance the visibility and reputation of a company. A star CEO is the best spokesperson for an enterprise. Therefore, manage your image well and grasp the skills of crisis public relations. When the image crisis arises, try to repair and treat your reputation and image as part of the most important value of an enterprise. This is the strategic thinking that every entrepreneur must form in the era of pparency.