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Luxury Shopping Is Facing New Deal &Nbsp; &Nbsp; High-End Shopping Malls Benefit.

2010/11/29 9:54:00 88

With customs

tariff

With the adjustment of policies, the momentum of mainland residents to buy luxury goods in Hongkong has been suppressed.

In this regard, the local luxury stores,

Luxury goods

OUTLETS and domestic B2C luxury goods

Shopping Mall

Instead, the mainland consumers are quietly changing the way they buy luxury goods.

Oteri J (China) has announced that it wants to build 50 luxury goods OUTLETS in 10 years.

Vip.com, which has just won the wind investment, recently announced that it is trying to find a market for luxury goods and expects to achieve some success in luxury sales next year.

Shopping websites try water luxury

market

In August, the General Administration of Customs issued a 54 order. The contents were: since August 1st, the imported personal belongings carried by residents who exceeded 5000 yuan were used by the Customs for their own use. The customs levy taxes on the imported articles of personal use beyond the quota and impose full tax on the indivisible items.

The price of a single piece of luxury goods will exceed 5000 yuan. If you pay the duty, the cost of purchasing overseas discount luxury goods will increase significantly.

This is undoubtedly a heavy blow for mainland consumers to purchase luxury goods, which is a major channel for online shopping.

The purchasing industry is frustrated, and naturally benefits other luxury consumption channels.

Recently, the major shopping websites have been online luxury and brand discount channels. The network has already successfully launched the luxury goods sector. Taobao is also building its own pantais plate, Japan's shopping website charm, and Italy luxury brand fuxili to enter the Chinese luxury market.

Recently, vip.com, a local B2C mall in Southern China, also announced that it will test the sale of luxury goods in 2011.

"Purchasing market is becoming more and more difficult, and of course, it will help us in the future luxury business."

Vip.com founder and CEO Hong Xiaobo said in an interview with our reporter.

It is reported that vip.com is the B2C e-commerce platform in Southern China area. It has less than 2 years on the line, and it has developed to 1 million 500 thousand members in the form of famous brand discount. The number of daily orders is over 10000, and has 20000 square meters of e-commerce, "Southern China first warehouse" warehouse logistics center.

Not long ago, vip.com received a combined venture capital of Sequoia and DCM for more than 20 million dollars.

It is reported that as early as in December 2008, vip.com launched a discount on the sale of luxury goods.

"After 3 months, I found it was not right, and the time was not yet ripe, so I changed to high-end products."

Hong Xiaobo said.

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With the change of consumption habits in the mainland, Shanghai's new policy is being boosted.

Hong Xiaobo said that the time to build luxury channels is now ripe.

"We will pick out some of the purchasing power members, design luxury area pages, open to VIP customers only."

The biggest concern for consumers in online shopping is luxury goods.

In this regard, vip.com also buys insurance for every order of the consumer.

Online shopping version OUTLETS

Shopping mall electric shock luxury stores

In addition to the online luxury websites, business entities have begun to lay out the luxury market.

Reporters learned that orlies planned to invest in the five modern developed areas in Southern China, East China, central China, North China and Northeast China.

It is reported that in order to solve the problem of serious lack of international first-line brand in domestic OUTLETS, Oteri J will contribute to purchase most of the international first-line brand products.

In addition, the newly opened shopping centers in Guangzhou are also beginning to take the high-end route.

It is reported that before and after the Asian Games, nearly 10 high-end shopping centers will open in Guangzhou, including the Wan Ling Hui, which opened in the early November, the Guangzhou friendship Xi tower store opened in the middle of the Asian Games, and the Tai Koo Hui, which opened around April next year.

Oteri J, chairman of the board of directors of Lin Zhuoyan (China) Limited, said that China's annual luxury consumption accounts for about 30% of its total in Europe.

If we can attract them to the mainland through tariff threshold, it will be a great attraction to the mainland market.