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Four Typical Means Of Enterprise Promotion

2010/12/6 17:52:00 98

Marketing Theory Sales Promotion Tips Creativity

A large number of enterprises in China belong to medium-sized enterprises, small enterprises and even micro enterprises. They do not have enough money to engage in nationwide advertising and public relations activities. CCTV and the central newspapers have no connection with them. They are also very limited in local newspapers, radio and television, and can not easily throw them out.

"The small investment is big."

Promotional tips

"-- this one

Marketing theory

They have become the magic weapon of victory.

Because sales promotion is wonderful.

Originality

As long as creativity is good, we can achieve small investment and achieve great results.

Gift promotion

The use of this marketing strategy by Chinese enterprises has already been accepted.

Such as Chongqing southern garden, the Changhong big color TV presented by the buyers, the Qinghai Harbin plateau's tour to the (winning) buying people, a large restaurant giving customers the latest books to a certain amount of money, and so on, all have a good promotional effect.

The advertising input of this plan is very small. Only a small advertisement is enough, and the rest is carried out quickly and extensively by interpersonal communication.

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Price reduction promotion

The Chinese enterprises that use this plan may be the most.

Including large enterprises often use this plan.

Galanz, for example, not only beat domestic competitors repeatedly, but also beat up foreign enterprises to find North China.

China's emerging mobile phone companies are also using this strategy to deal with foreign mobile giants.

Some people think that this is a low-level marketing. I don't think so. How can a marketing method that is suitable for China's national conditions and quick effect be simply dismissed as a low level? Is it not that some consumers are the smartest consumers in China's history? Then how can it be a foolish choice to include them (including the author himself) on the ten ways of marketing, such as profit, business, taste, parity, storage, shopping, and so on? {page_break}

Cultural promotion

The early marketing success of Asia's shopping malls, which was the main reason for the success of the Asian market, was not the success of commodities, but the success of culture.

The "Yuexiu restaurant" in Zhengzhou, with its culture as the main dish, has built up the Yuexiu cultural landscape, Yuexiu academic lectures, shop music, store bookstores, celebrity calligraphy and painting, which has improved its taste and won the personalized competitive advantage.

After discovering the unique function of culture to marketing, a large number of enterprises in China can not be collected. Some start from naming, such as "Confucius house wine", "red bean Western-style clothes" and "Mao Jia Hotel"; some start from activities, such as employing famous singers, bands, music performers and movie stars to perform; others start with national customs, such as collecting couplets or couplets, guessing lantern riddles, guessing idioms, etc., all of which obviously promote the sale of commodities.

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Technology promotion

For example, the developed district of Beijing modern city Real Estate Company adopts the comprehensive wiring system of the world's advanced level, which makes the Internet special line interface for each family at least tens of times faster than the ordinary telephone line. The interface between the computer and the telephone can also be freely converted. The establishment of the community LAN Internet enables the users of the modern city to stay away from home and enjoy the colorful online services, which is also one of the attractions for the SOHO family with high cultural level and good international connection.

The electronic ordering system used in a restaurant, the international advanced level projection and sound system introduced by a movie theater, the mobile Internet function developed by a mobile phone, etc. are all successful examples of technology promotion.

Of course, there are plenty of promotional tips.

However, many promotional tips are not alone, and are often carefully extracted from relevant marketing strategies or methods. After creative implementation, it has become one of the best marketing weapon families (if analogy, it belongs to the category of flying knives or dark devices).

It is the most volatile and new, often exclaimed market, and has caused a lot of competition from competitors. China's millions of small and medium-sized enterprises have much to do in this respect.