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How To Do Internet Advertising?

2010/12/14 13:44:00 46

Since Internet advertising is still not familiar to most of the advertising operators, how to properly operate Internet advertising and how to spend money on big events in Internet advertising has become the most concerned problem for all operators.

What kind of products are suitable for online advertising?

Because most of the Internet advertising before was confined to a few industries such as communications, IT, automobile, real estate, etc.

Quite a lot

Internet advertising has strong industry limitations in people's eyes.

Internet users are mostly distributed among young people, so this limitation is more obvious.

But recently, with the diversification of advertising forms and the rapid expansion of Internet users, many famous brands like FMCG have begun to join in, and the industry limitations of Internet advertising have gradually weakened.

According to a research report released by the Chinese Academy of Social Sciences in 2005, the coverage rate of Internet users between different age levels has been expanded in the five cities surveyed, and the proportion has gradually become reasonable. Meanwhile, there is no significant difference in the distribution of Internet users between different genders. This shows that the limitation of Internet advertising industry determined from the perspective of audiences is decreasing.

From the functional characteristics of Internet advertising, the industry that emphasizes full interaction with consumers and industries that can display products on the Internet are all suitable for choosing Internet advertising itself.

Traditionally, Internet advertising has been more concentrated in IT, communications and other industries because operators in these industries have first mastered the rules of the Internet, and they have been exposed to the Internet earlier than other industries.

Clear targets

Similar to traditional advertising, Internet advertising

target

There are no more than the following items: obtaining potential users, establishing brand image and creating sales concepts. Among them, potential users can be reflected in the Internet advertising: total traffic, registered users and so on.

However, any single advertisement can not satisfy all of these goals at the same time, and some goals even conflict. For example, if we want to get the largest user browsing, we must sacrifice the brand image. Therefore, before launching, the operator must first clarify what the first goal is, and then list other goals one by one.

According to the sorting of the target, choose the form, media and so on.

If advertisers want to consider everything in different ways, they need to break down the target and implement it in different advertising forms.

Usually, different industries or different products and different stages of the same product or brand are faced with completely different targets.

But according to the author's experience, whether for Internet advertising or for other types of advertising, the first thing to consider is how to convey the largest amount of information to the most potential audience.

For Internet advertising, the advertising creativity at the front end, which is the advertising creativity placed on the Internet media, is often limited, and the amount of information is much larger if the user can click on the advertisement to enter the back page.

That is to say, how to let users maximize their click on the advertisements they put out is a very critical issue.

Of course, we hope to make sales through Internet advertising.

concept

For enterprises, they may be more concerned about a kind of "argument", such as buying an ad position in Sina's prominent position, so as to enhance morale of business teams or enhance confidence. Such operations consider more media level or advertising coverage media.

In the process of making clear objectives, it is very necessary for the operator to fully study the competition between their enterprises and their industries, which helps the operators to grasp the target of delivery more clearly.